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Is Nike the next Nokia? What went down at Nike and what can we all learn from it?

Brandwave Founder, Daniel Macaulay weighs in on what went wrong and what he thinks the…

Daniel Macaulay03/10/2024

Brandwave Team Strategic thinking

The New Face of Sports PR in the Era of Vanity Metrics

Dan gives his take on vanity metrics.

Daniel Macaulay28/07/2023

Brandwave Team Current Events Industry news Sports news Strategic thinking Thought Leadership

What Makes an Iconic Marketing Campaign Iconic?

Ollie breaks down what makes a campaign iconic.

Oliver Robinson21/10/2022

Brandwave Team Current Events Industry news Sports news Strategic thinking Thought Leadership

Outdoor Brands and the Blurring of the Lines

Dan gives his take on the latest brand strategy trend.

Daniel Macaulay21/10/2022

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Is Nike the next Nokia? What went down at Nike and what can we all learn from it?

The New Face of Sports PR in the Era of Vanity Metrics

What Makes an Iconic Marketing Campaign Iconic?

Outdoor Brands and the Blurring of the Lines

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