Bringing back the Brandwave BrandTest! 
Creative Director, Al tries out the new leather Merrell Moab 2's in our new Brandwave…
Alastair Lecomte20/03/2025
A Night to Remember: The Magic of Sport at Stade De France 
Tuesday, August 6th, is a night etched in my memory, a night where the spirit…
Clare Probyn14/08/2024
Ultra-Trail Snowdonia 2024 
After 15 hours on foot, 3,300m of climbing and 50km worth of Ultra-Trail Snowdonia, Clare…
Clare Probyn22/05/2024
NetworkB – The Insights Edition 
With this in mind, we headed to the home of Red Bull in London and…
Josie Fabian19/03/2024
Evolution in Sports and Lifestyle Choices: A Shift in Paradigms 
Creative Director, Alastair takes a look how the sport and outdoor world is arguably at…
Alastair Lecomte12/03/2024
Brandwave Bike Club – The Island Edition 
Fresh back from the island, Will looks back at some of the best bits from…
Will Cowell25/05/2022
SWEAT Masterclass – Tech & Trends in Marketing 
SWEAT Masterclass – Tech & Trends in Marketing. With the fusion of fitness and tech…
Ophelia Spowers18/03/2019
Should Sportswear Brands use Athletes not Models? 
Meryl David, the Olympic ice dancer, tweeted 3 pictures side by side: Bella Hadid wearing…
Vicky Stickland08/08/2018
Eurobike 2018 
This week Account Director Ollie headed over to our second home in Friedrichshafen for the…
Oliver Robinson13/07/2018
Elevate 2018 
This month our Head of Strategy, Jessica Rouse, chaired a panel session at the UK's…
Natasha Clarke31/05/2018
Brandwave Brand Movie 
At Brandwave we don’t just review our past successes, we celebrate them which is why…
Matt Ankers24/05/2018
The (Re-) Growth of Rugby in Germany 
Account Director Ali has recently been spending more than a little time pitch side. In…
Ali Hammer08/05/2018
Sky Sports Mix It Up 
The team member who's always sneaking sports on to his computer screen, Brandwave Creative Daniel…
Daniel Tomlinson23/11/2017
Knowing Your Target Market 
A sport and fitness fanatic, Christian, one of our amazingly talented Account Managers, based out…
Anna Buechel15/02/2017
Creativity and efficiency are not always aligned 
So how do you manage and develop a team without inhibiting creativity? Vicky explains all…
Oliver Robinson22/07/2016
Where is the Snow? 
Over the Christmas holidays, our German Account & Operations Manager, Anna left our little island…
Anna Buechel08/01/2016
OutDoor 2015 Panel Discussion Round-Up 
Timing, Placing, Pricing – Sustainable Distribution and Retail Strategies For this year’s OutDoor we were…
samuelfreeman13/08/2015
Brandwave complete the Chichester Triathalon 
The rain did not dampen the spirits of the Brandwave Team last Sunday for the Chichester Triathlon Brandwave…
Emma Cox15/07/2015
Banff Film Festival 
Pre-theatre sashimi, an overly energetic Patagonian dog and tales of adventure – Brandwave do The…
Oliver Robinson26/03/2015
Why Engagement Marketing Is Key At ISPO 
Clocking up the kilometers walking around ISPO last week, it was fantastic to see so…
Oliver Robinson18/02/2015
The Pattern of Surf Trends 
The Pattern of Surf Trends Brandwave Designer Matt Ankers explores the rise and supposed fall…
Matt Ankers13/02/2015
A supplement short of great. Your five a day disappointments. 
Creative Director, Sam, shakes things up as he explores the lack of disparity in sport…
samuelfreeman10/10/2014
Welcome to NetworkB…
Facilitating collaborations for the European sports industry. An idea that came about after a meeting…
Oliver Robinson26/09/2014
Burritos, torrential downpours & action cams – Ollie does OutDoor. 
After a 5am breakfast bap from Pret, flight over to Zurich and a ride around…
Oliver Robinson25/07/2014
Bright, Berlin. The Brandwave Round Up. 
Dan and Vicky ventured out to Germany earlier this month to check out all things…
Vicky Stickland22/07/2014
Jumping on the Brazilian bandwagon 
Sam’s favourite World Cup creative fails and why ultrashort-term disingenuous creative can actually do more harm than good.…
samuelfreeman07/07/2014
What influence can sport have on our personalities and career skills development? 
After a recent trip back to his homeland of Ireland, Brandwave Managing Director, Dan takes…
Daniel Macaulay01/07/2014
It’s (probably not) coming home. 
How should reactive marketers handle an almost inevitable World Cup group-stage defeat? Vicky's stance on…
Vicky Stickland20/06/2014
Ollie goes Arnie – The official Brandwave FIBO show review 
Body builders, monster salads and the odd overenthusiastic Italian cycling instructor to boot, it can…
Oliver Robinson01/05/2014
Gold star for us – Top of the class in the UK creative industry 
It’s about time we gave a big shout out to the supremely talented UK creative…
Daniel Macaulay03/04/2014
If you’re not authentic you’re not coming in – 11 useful tips for surviving and thriving in your creative design interview 
From the glitz and glamour of the launch parties to the tropical perfection of the…
samuelfreeman12/02/2014
The Brandwave ISPO 2014 round up – What we saw, what we missed, what we loved and what we want to see more of next year 
Oh dear, ISPOs over; no more Weissbeer until October… Freshly returned from ISPO in Munich,…
Vicky Stickland31/01/2014
