Waterspeed Appoints Brandwave 
This exciting partnership marks a pivotal moment for Waterspeed as it aims to accelerate its…
Vikki McGill18/02/2025
Vango Appoints Brandwave 
Vango, the leading UK camping and outdoor equipment brand has appointed Brandwave...
Vikki McGill29/01/2025
The National Running Show 2025 
Ollie dives into the key moments from NRS a weekend that truly showcased all things…
Oliver Robinson28/01/2025
The Fitness & Wellness Trends to Watch in 2025 
Right out of the blocks, our new PR Director, Vikki takes a deep dive into…
Vikki McGill27/01/2025
Brandwave @ KMF 2024 
Following a jam-packed Kendal Mountain Festival weekend, Account Director, Tayler Willson, recaps some of the…
Tayler Willson28/11/2024
Is Nike the next Nokia? What went down at Nike and what can we all learn from it? 
Brandwave Founder, Daniel Macaulay weighs in on what went wrong and what he thinks the…
Daniel Macaulay03/10/2024
OutDoor by ISPO and the Zombie Apocalypse 
Freshly returned from OutDoor by ISPO in Germany, Brandwave Founder, Daniel Macaulay recaps on what…
Daniel Macaulay12/06/2024
Brandwave PR Team Update – Signed & Sealed! 
With the football transfer window open across Europe, we’re super excited to announce the addition…
James Kerr02/03/2024
The Strategic Significance of Brand Redesign in Sports Marketing 
As the mastermind behind Brandwave’s very own ‘Project X’, Creative Director Alastair explains why we…
Alastair Lecomte08/02/2024
Podcast: The Truth About Bad Decisions 
Carving out a successful career in sports is never easy and there’s no 'conventional roadmap'…
Daniel Macaulay02/01/2024
ISPO 2023 Recap 
BrandLAB successfully deployed, Ollie helped launch the Sports Travel Hub talking all things sports.
Oliver Robinson07/12/2023
Accelerated Change – 5 Trends That Are Here To Stay 
James Kerr reveals the five trends that are likely to hang around.
James Kerr02/11/2023
Blue Earth Summit Recap 
Ollie looks back on what was an amazing Blue Earth Summit.
Oliver Robinson25/10/2023
Branding is not what people think it is… 
Al gives his take on what ‘Branding’ is and isn’t.
Alastair Lecomte02/03/2023
What Brand Activation can do for your Sporting Business 
Will takes a look at the concept of ‘brand activation’, some of its key benefits…
Will Cowell21/02/2023
Representing reality designing for sensitive societal issues 
Guest blog writer Laura has worked on a range of socially sensitive campaigns on topics…
James Kerr19/02/2023
What Makes an Iconic Marketing Campaign Iconic? 
Ollie breaks down what makes a campaign iconic.
Oliver Robinson21/10/2022
SWEAT Masterclass – Tech & Trends in Marketing 
SWEAT Masterclass – Tech & Trends in Marketing. With the fusion of fitness and tech…
Ophelia Spowers18/03/2019
The Power of Moving Image 
Art Director Matt Ankers explores the effectiveness of moving image within sports marketing. How do…
Matt Ankers27/06/2018
Winter Olympics 2018 
That’s definitely snow in my eyes... As the 2018 PyeongChang Winter Olympic games come to…
Julia Mahnke25/02/2018
Brandwave Brand Test: Indoor Cycling In a Cave 
Brandwave's Jessica Rouse and Emma Cox spend the day at an indoor cycling event in…
Jessica Rouse26/01/2018
Bullitt Group appoints Brandwave as global lead agency for new Land Rover phone 
We’re delighted to announce that Brandwave has been appointed as global lead agency for the…
Natasha Clarke12/12/2017
Sky Sports Mix It Up 
The team member who's always sneaking sports on to his computer screen, Brandwave Creative Daniel…
Daniel Tomlinson23/11/2017
Our Love Affair with Joe Wicks and The Body Coach Brand 
We delve into Joe Wicks and The Body Coach brand and evaluate some of the…
Jessica Rouse23/10/2017
How will the German fitness industry grow? 
MD of Brandwave Germany, Vicky Stickland and Account Manager Christian Reinhardt recently attended the third…
Anna Buechel19/09/2017
What can the fitness industry learn from the outdoor industry? 
The German Federation of Fitness and Health (DIFG) recently invited Brandwave along for their third…
Vicky Stickland19/09/2017
What it’s like to speak at the world’s largest bike show? 
Brandwave Founder, Daniel Macaulay recently gave a keynote talk about brand positioning at Eurobike tradeshow…
Daniel Macaulay12/09/2017
Creativity and efficiency are not always aligned 
So how do you manage and develop a team without inhibiting creativity? Vicky explains all…
Oliver Robinson22/07/2016
OutDoor 2015 Panel Discussion Round-Up 
Timing, Placing, Pricing – Sustainable Distribution and Retail Strategies For this year’s OutDoor we were…
samuelfreeman13/08/2015
OutDoor 2015. Our 60 Second Overview 
And before you can even say ‘eine Schwarzwälder Kirschtorte bitte’, OutDoor 2015 is over! The…
Anna Buechel24/07/2015
Why Engagement Marketing Is Key At ISPO 
Clocking up the kilometers walking around ISPO last week, it was fantastic to see so…
Oliver Robinson18/02/2015
Bright, Berlin. The Brandwave Round Up. 
Dan and Vicky ventured out to Germany earlier this month to check out all things…
Vicky Stickland22/07/2014
It’s (probably not) coming home. 
How should reactive marketers handle an almost inevitable World Cup group-stage defeat? Vicky's stance on…
Vicky Stickland20/06/2014
Chasing the American dream 
The marketing potential of Sir Ben Ainslie’s new America’s Cup campaign. With the recent announcement…
Oliver Robinson16/06/2014
A few sore heads…but no sore losers. A night at the CIM Marketing Excellence awards. 
Finally recovered after our night out at the CIM Marketing Excellence awards, Vicky Stickland, Brandwave's…
Vicky Stickland20/02/2014
If you’re not authentic you’re not coming in – 11 useful tips for surviving and thriving in your creative design interview 
From the glitz and glamour of the launch parties to the tropical perfection of the…
samuelfreeman12/02/2014
