Waterspeed Appoints Brandwave Industry newsPR Waterspeed Appoints BrandwaveThis exciting partnership marks a pivotal moment for Waterspeed as it aims to accelerate its…Vikki McGill18/02/2025
Vango Appoints Brandwave Industry newsPR Vango Appoints BrandwaveVango, the leading UK camping and outdoor equipment brand has appointed Brandwave...Vikki McGill29/01/2025
The National Running Show 2025 Industry newsThought LeadershipTradeshow The National Running Show 2025Ollie dives into the key moments from NRS a weekend that truly showcased all things…Oliver Robinson28/01/2025
The Fitness & Wellness Trends to Watch in 2025 Thought Leadership The Fitness & Wellness Trends to Watch in 2025Right out of the blocks, our new PR Director, Vikki takes a deep dive into…Vikki McGill27/01/2025
Should Sportswear Brands use Athletes not Models? Industry news Should Sportswear Brands use Athletes not Models?Meryl David, the Olympic ice dancer, tweeted 3 pictures side by side: Bella Hadid wearing…Vicky Stickland08/08/2018
Sky Sports Mix It Up Strategic thinking Sky Sports Mix It UpThe team member who's always sneaking sports on to his computer screen, Brandwave Creative Daniel…Daniel Tomlinson23/11/2017
How will the German fitness industry grow? Industry news How will the German fitness industry grow?MD of Brandwave Germany, Vicky Stickland and Account Manager Christian Reinhardt recently attended the third…Anna Buechel19/09/2017
What can the fitness industry learn from the outdoor industry? Industry news What can the fitness industry learn from the outdoor industry?The German Federation of Fitness and Health (DIFG) recently invited Brandwave along for their third…Vicky Stickland19/09/2017
What it’s like to speak at the world’s largest bike show? Industry news What it’s like to speak at the world’s largest bike show?Brandwave Founder, Daniel Macaulay recently gave a keynote talk about brand positioning at Eurobike tradeshow…Daniel Macaulay12/09/2017
Feel the power of Brand Transcendence Strategic thinking Feel the power of Brand TranscendenceIn his latest blog, Brandwave Founder and Head of Strategic, Daniel Macaulay reflects on his…Daniel Macaulay20/12/2016
Creativity and efficiency are not always aligned Strategic thinking Creativity and efficiency are not always alignedSo how do you manage and develop a team without inhibiting creativity? Vicky explains all…Oliver Robinson22/07/2016
Where is the Snow? Brandwave Team Where is the Snow?Over the Christmas holidays, our German Account & Operations Manager, Anna left our little island…Anna Buechel08/01/2016
OutDoor 2015 Panel Discussion Round-Up Strategic thinking OutDoor 2015 Panel Discussion Round-UpTiming, Placing, Pricing – Sustainable Distribution and Retail Strategies For this year’s OutDoor we were…samuelfreeman13/08/2015
Brandwave’s collaboration workshop at the OIA conference. Strategic thinking Brandwave’s collaboration workshop at the OIA conference.The Facilitation of Collaboration Brandwave's MD, Dan, takes a few moments to reflect on the…Daniel Macaulay16/04/2015
The future of the Great British Outdoor industry Strategic thinking The future of the Great British Outdoor industry“When people think about Britain they think about the great outdoors, they dream about the…Vicky Stickland18/03/2015
Gold star for us – Top of the class in the UK creative industry Brandwave Team Gold star for us – Top of the class in the UK creative industryIt’s about time we gave a big shout out to the supremely talented UK creative…Daniel Macaulay03/04/2014
The Handmade Brand Strategic thinking The Handmade BrandIn the action sports world, a company’s identity has almost always been as important as…Daniel Macaulay18/03/2014
A few sore heads…but no sore losers. A night at the CIM Marketing Excellence awards. Industry news A few sore heads…but no sore losers. A night at the CIM Marketing Excellence awards.Finally recovered after our night out at the CIM Marketing Excellence awards, Vicky Stickland, Brandwave's…Vicky Stickland20/02/2014