Bringing back the Brandwave BrandTest! 
Creative Director, Al tries out the new leather Merrell Moab 2's in our new Brandwave…
Alastair Lecomte20/03/2025
Waterspeed Appoints Brandwave 
This exciting partnership marks a pivotal moment for Waterspeed as it aims to accelerate its…
Vikki McGill18/02/2025
Vango Appoints Brandwave 
Vango, the leading UK camping and outdoor equipment brand has appointed Brandwave...
Vikki McGill29/01/2025
The National Running Show 2025 
Ollie dives into the key moments from NRS a weekend that truly showcased all things…
Oliver Robinson28/01/2025
The Fitness & Wellness Trends to Watch in 2025 
Right out of the blocks, our new PR Director, Vikki takes a deep dive into…
Vikki McGill27/01/2025
Brandwave 2024 – A Year in Review 
As 2024 comes to a close, we reflect on the incredible milestones and memorable moments…
Lily Kenna18/12/2024
Brandwave @ KMF 2024 
Following a jam-packed Kendal Mountain Festival weekend, Account Director, Tayler Willson, recaps some of the…
Tayler Willson28/11/2024
Is Nike the next Nokia? What went down at Nike and what can we all learn from it? 
Brandwave Founder, Daniel Macaulay weighs in on what went wrong and what he thinks the…
Daniel Macaulay03/10/2024
Brandwave x B Corp – Our Journey to Certification 
As a business that now officially meets high standards of verified performance, accountability, and transparency,…
Josie Fabian30/08/2024
A Night to Remember: The Magic of Sport at Stade De France 
Tuesday, August 6th, is a night etched in my memory, a night where the spirit…
Clare Probyn14/08/2024
OutDoor by ISPO and the Zombie Apocalypse 
Freshly returned from OutDoor by ISPO in Germany, Brandwave Founder, Daniel Macaulay recaps on what…
Daniel Macaulay12/06/2024
Ultra-Trail Snowdonia 2024 
After 15 hours on foot, 3,300m of climbing and 50km worth of Ultra-Trail Snowdonia, Clare…
Clare Probyn22/05/2024
NetworkB – The Insights Edition 
With this in mind, we headed to the home of Red Bull in London and…
Josie Fabian19/03/2024
Evolution in Sports and Lifestyle Choices: A Shift in Paradigms 
Creative Director, Alastair takes a look how the sport and outdoor world is arguably at…
Alastair Lecomte12/03/2024
Brandwave PR Team Update – Signed & Sealed! 
With the football transfer window open across Europe, we’re super excited to announce the addition…
James Kerr02/03/2024
The Strategic Significance of Brand Redesign in Sports Marketing 
As the mastermind behind Brandwave’s very own ‘Project X’, Creative Director Alastair explains why we…
Alastair Lecomte08/02/2024
Podcast: The Truth About Bad Decisions 
Carving out a successful career in sports is never easy and there’s no 'conventional roadmap'…
Daniel Macaulay02/01/2024
Brandwave 2023 – A Year in Review 
From global rebrands to sports industry challenges, 2023 has been a year to remember!
Will Cowell14/12/2023
ISPO 2023 Recap 
BrandLAB successfully deployed, Ollie helped launch the Sports Travel Hub talking all things sports.
Oliver Robinson07/12/2023
Accelerated Change – 5 Trends That Are Here To Stay 
James Kerr reveals the five trends that are likely to hang around.
James Kerr02/11/2023
Blue Earth Summit Recap 
Ollie looks back on what was an amazing Blue Earth Summit.
Oliver Robinson25/10/2023
The New Face of Sports PR in the Era of Vanity Metrics 
Dan gives his take on vanity metrics.
Daniel Macaulay28/07/2023
Branding is not what people think it is… 
Al gives his take on what ‘Branding’ is and isn’t.
Alastair Lecomte02/03/2023
What Brand Activation can do for your Sporting Business 
Will takes a look at the concept of ‘brand activation’, some of its key benefits…
Will Cowell21/02/2023
Brandwave 2022 – A Year in Review 
Brandwave 2022 - A Year in Review - From global rebrands to sports industry challenges,…
Will Cowell14/12/2022
We don’t just enter awards, we judge them. 
Creative Director Al, tells us about his stint as a judge for an international photography…
Alastair Lecomte08/11/2022
What Makes an Iconic Marketing Campaign Iconic? 
Ollie breaks down what makes a campaign iconic.
Oliver Robinson21/10/2022
Outdoor Brands and the Blurring of the Lines 
Dan gives his take on the latest brand strategy trend.
Daniel Macaulay21/10/2022
Hike Bike Paddle 3.0 – The North Yorkshire Edition… 
Creative Director Al looks back to an epic charity challenge of hiking, biking and paddling…
Alastair Lecomte29/09/2022
Brandwave Bike Club – The Island Edition 
Fresh back from the island, Will looks back at some of the best bits from…
Will Cowell25/05/2022
Sport as a Catalyst for Positive Change 
Sport and the way it pushes you - New team member Jamie looks at how…
James Kerr16/03/2022
How the pandemic has changed the way we consume content. 
Senior Account Manager, Kate gives her verdict on how the pandemic has changed the way…
Kate Smetana05/01/2022
Hike Bike Paddle 2021 – The Lake District Edition… 
Account Manager Will looks back to an epic charity challenge of hiking, biking and paddling…
Will Cowell07/12/2021
Cycling across the Sierra Nevada 
Key Account Director Ollie looks back to an epic charity challenge weekend of biking &…
Oliver Robinson23/11/2021
Brandwave at Web Summit 2021 
Dan reports back on his and Ollie's trip to Web Summit 2021 and the topics…
Daniel Macaulay15/11/2021
Is Sustainability a Form of Elitism 
Senior Account Manager, Matt, looks at the vast topic that is sustainability, its accessibility and…
Matt Fabian18/08/2021
What is the new fitness industry reality? Brandwave Founder, Daniel Macaulay recently had the honour…
Daniel Macaulay10/11/2020
The shift towards digital sports events and activations 
In this blog, Dan looks at the new and evolving opportunities around turning events that…
Daniel Macaulay05/05/2020
Impact of Coronavirus on Live Sport 
Account Manager and football fanatic, Will, looks at COVID-19’s impact on live sport and how…
Will Cowell09/04/2020
NetworkB goes digital 
Brandwave Founder, Dan Macaulay looks back on our first fully digital iteration and the key…
Daniel Macaulay07/04/2020
Adapting sporting events in 2020 
Senior Account Manager Josie dives into how sporting events organisations are adapting in 2020.
Josie Fabian06/04/2020
Will a global health pandemic get our infamously inactive nation active? 
Tell people they can’t, and they will ultimately want to.
Oliver Robinson27/03/2020
Adapting your sports marketing to survive coronavirus 
In the face of the global Coronavirus outbreak, Brandwave Founder & CEO, Daniel Macaulay offers…
Daniel Macaulay18/03/2020
Brandwave Founder Daniel Macaulay was invited to WebSummit in Lisbon, Portugal to chair a panel…
Alastair Lecomte11/02/2020
Dan and Ollie recently attended FIBO 2019. Whilst there, they spoke with some of the…
Alastair Lecomte01/07/2019
SWEAT Masterclass – Tech & Trends in Marketing 
SWEAT Masterclass – Tech & Trends in Marketing. With the fusion of fitness and tech…
Ophelia Spowers18/03/2019
Our Favourite Sports Marketing Campaigns of 2018 
With only a few weeks left of 2018 we have been looking back at a…
Ophelia Spowers20/12/2018
Brandwave Brand Test: Jack Wolfskin Crosstrail Shoe 
Account Director Ali Hammer trades in his pavement-pounding trainers, and put's the Jack Wolfskin Crosstrail…
Ali Hammer25/07/2018
Brandwave Brand Movie 
At Brandwave we don’t just review our past successes, we celebrate them which is why…
Matt Ankers24/05/2018
