Strategic Sports Marketing

At Brandwave, we believe that strategic sports marketing should be at the heart of all major sport brand decisions.

A solid marketing strategy should always form the foundation of any creative campaign and underpin the design of marketing deliverables, from point-of-sale and activation to social media and advertising.

Strategy Workshop


Brand Guidelines

Brand Strategy

Audience Personas

Brand Positioning

Tone of Voice

Content Strategy

We have provided strategic sports marketing support and advice to hundreds of sports brands, athletes, associations and events, both large and small, all over the world.

It is our experience and authenticity that empowers us to deliver industry-leading sports brand strategy to our global clients. Everyone at Brandwave comes from and is fully immersed in the world of sports and sports marketing. We’ll help your brand further define who you are and directly translate this into your brand messaging and the experience you provide your customers.


Marketing Strategy Workshop

We facilitate marketing strategy workshops designed to get under the skin of your brand. From defining your brand values to owning the digital landscape, each of our dynamic workshops is tailored designed to fit your brand's strategic requirements and challenges.



Whether you want a second opinion on your current marketing plan or you need to build a Global go-to-market strategy, our expert sports marketing consultants provide practical advice and guidance on all aspects of your marketing.


Brand Guidelines

Our strategic and design expertise come into their own when building sports brand identity documentation and sports brand guidelines. We guide and support the development of your brand making it both scalable and consistant across all marketing deliverables and territories.


Brand Strategy

As a brand strategy agency, we excell in bringing sports brands to life. Whether you need a new strap line, a total rebrand or help in brand repositioning, we support your brand’s development through our strategic thinking and implementation of sports brand strategy.


Content Strategy

Our content marketing strategy team ensure your brand is engaging with your target audience and enhancing their customer experience. We provide taylored sports marketing strategies that help you to communicate the right brand messages to the right audience.


Tone of Voice

We create bespoke tone of voice marketing guidelines to feed into your brand content strategy. From defining the correct tonal values to building working lexicons, we help you to express your brand’s core values accurately and consistently across all of your marketing communications.


Brand Positioning

From defining the white space to developing your brand’s ‘Why’, we answer the big questions around your brand. We help you to position your brand in a space you can take ownership of and that your audience can emotionally relate to.


Audience Personas

We work collaboratively with you to understand who it is your targeting by building marketing detailed personas. We seek to understand the behaviour and characteristics of these customer personas, allowing you to create bespoke brand messages that resonate.

Ordnance Survey Wins Campaign Of The Year Award At UK Active Awards

With such a tough line up in this category, we’re incredibly proud to have been part of this award-winning campaign. It’s projects like this that remind us why we work in this sector. It’s brilliant to see this campaign unifying the whole outdoor industry, who are now working together to enforce positive behavioural change.

Read our case study

Our most relevant strategic case studies

Ordnance Survey Get Outside Brand Strategy

OS curate the nation wide initiative, GetOutside which Brandwave helped to bring it to life by developing a full supporting brand strategy, identity, a creative thread and a full set of campaign guidelines.

Les Mills: B2B

Les Mills wanted to exhibit their brand leadership by sharing their experience and knowledge to try and solve some of the fitness industries key challenges.

Salomon Sunset Series

Salomon approached Brandwave, they wanted to create a brand owned trail running event and pop-up shop to grow awareness of trail running as a sport in the UK.

Speak to Jess

Our Head of Strategy about strategic projects