Our Love Affair with Joe Wicks and The Body Coach Brand 
We delve into Joe Wicks and The Body Coach brand and evaluate some of the…
Jessica Rouse23/10/2017
Sports Marketing Blog
Brandwave's sports marketing blog. A place to explore what we love, what we hate and what we just have to tell you all about. Find our views on all the latest sports marketing news and trends here.
adidas ALL DAY App: Utility Marketing 
This week in the Brandwave UK Office, we have been taking a keen interest in…
Lucy Hendry03/10/2017
Sport and Fitness Show 
Multi venue fitness membership provider MoveGB joined forces with the free to attend Sport and…
Natasha Clarke25/09/2017
How will the German fitness industry grow? 
MD of Brandwave Germany, Vicky Stickland and Account Manager Christian Reinhardt recently attended the third…
Anna Buechel19/09/2017
What can the fitness industry learn from the outdoor industry? 
The German Federation of Fitness and Health (DIFG) recently invited Brandwave along for their third…
Vicky Stickland19/09/2017
What it’s like to speak at the world’s largest bike show? 
Brandwave Founder, Daniel Macaulay recently gave a keynote talk about brand positioning at Eurobike tradeshow…
Daniel Macaulay12/09/2017
Brandwave Brand Test: dhb Aeron 
Account Director Ollie heads out for a ride around the South Downs with dhb's Aeron…
Oliver Robinson06/09/2017
Eurobike 2017: What’s the future for eBikes in the bike industry? 
At this year’s Eurobike 2017 we asked brands “What’s the future for eBikes in the…
Matt Ankers05/09/2017
We count down the 11 big news stories and key bike trends from Eurobike 2017 
The Brandwave Team report back on their recent visit to EuroBike 2017
Ali Hammer04/09/2017
Brandwave Brand Test: Les Mills Live London 
I had the opportunity to attend Reebok Les Mills Live in London. I’ve been a…
Jessica Rouse31/08/2017
Eurobike: Better Bike Brands – How to leverage brand positioning 
Brandwave CEO and Founder, Dan Macaulay, speaks about "Better Bike Brands - How to leverage…
Daniel Macaulay23/08/2017
Brandwave Germany win Mixed Relay Alpentriathlon 
Brandwave’s Munich office is constantly growing, and when we have a new starter we like…
Anna Buechel14/08/2017
Strategy vs Creativity Part Two 
Process, process, process…I touched on this topic briefly in a part 1 blog, outlining how…
samuelfreeman09/08/2017
Munich Surfing: from ocean to river waves 
Costa Rican local and Germany based Brandwave Account Executive, Claudia Schulz trades in her bikini…
Ali Hammer06/06/2017
Brandwave Brand Test: Salomon 
Salomon Speedcross Trail Running Shoes With the Salomon Sunset Series on the horizon, the Brandwave…
Emma Cox30/03/2017
New Year, New Workout Trends 
The New Year marks new beginnings for many. A new diet and fitness plan is…
Ali Hammer06/03/2017
From Rags to Riches: a Junior Designer’s journey 
Since Creative Designer, Daniel Tomlinson, joined the Brandwave team back in December 2016, he has…
Daniel Tomlinson03/03/2017
Brandwave Brand Test: adidas & Sweaty Betty 
This week, Digital Account Manager Lucy tests her Sweaty Betty Pilates socks and the adidas…
Lucy Hendry02/03/2017
Knowing Your Target Market 
A sport and fitness fanatic, Christian, one of our amazingly talented Account Managers, based out…
Anna Buechel15/02/2017
Brandwave Brand Test: Orca Killa 180 Goggles 
Christian, one of our German Account Managers, reviews the Orca Killa 180 goggles in preparation…
Anna Buechel09/02/2017
