Sports PR & Brand Communications Agency
PR & Communications is an opportunity to think creatively about how to communicate your brand and bring it to life.
Whether your aim is to drive brand awareness, reach a new audience group, position yourself as the leader in your category or inspire behavioural change, we build, execute and bring to life PR & communication campaigns, as well as sports marketing that matches your objectives, communicates your core message and creates brand advocates.
PR & Communications Strategy
Let your brand voice be heard loud and clear. Our communication strategies are designed to establish clear messaging frameworks, meaningful relationships, and build lasting impressions.
Press Office
Great PR thrives on meaningful connections—whether with journalists, communities and creators, ambassadors, or global trade partners. As a specialist full-service agency, we combine niche expertise, a narrow and deep understanding of target markets, and a performance-driven approach to deliver impactful results.
We specialise in dynamic storytelling that resonates across both B2C and B2B PR services. Our strategies are rooted in thought leadership, leveraging insights and collaborations to craft narratives that engage and inspire.
At the heart of our approach is a proactive press office focused on strengthening brand positioning. From creating stories that connect with everyday consumers to delivering insights tailored for industry leaders, we ensure your brand message reaches the right audience with precision and authenticity.
By tapping into our extensive international network of sports and mainstream media contacts, we craft unique, multichannel narratives that captivate audiences and enhance your brand’s visibility. Our proven track record of iconic PR campaigns highlights our ability to build meaningful collaborations and deliver maximum impact.
Press Toolkits
Press releases written, assets collated and engaging content created.
We take the time to understand your brand, key stories and the meaningful selling points of your products to create press toolkits that hit the mark with the media time after time.
Product Launches
From exclusive product seeding, testing, and VIP gifting to engaging community campaigns and activating brand ambassadors, we craft strategies that drive authentic connections to new product launches and PR campaigns, to bring your new product to life.
Brand Activation
We love to create innovative experiential PR campaigns that bring your brief to life and captivate the imagination of your audience. Our activations are designed to earn valuable awareness, foster deeper relationships with media, communities, creators, and industry partners, and leave a lasting impression. By creating positive brand perception and uniquely memorable experiences, we ensure your brand stands out from the crowd and resonates with those who matter most.
Creator & Community Campaigns
We specialise in connecting brands with influential sports leaders to enhance visibility. Our tailored campaigns maximise the value of these partnerships, offering strategic guidance to creators, communities, and ambassadors to deliver the brand's message consistently and effectively.
Ambassador & Influencer Identification
We inherently trust those we look up to and respect. Nowhere is this more effective than with influencer marketing. We put the hard work in identifying and qualifying the most authentic influencers across multiple sports to ensure the highest ROI on our campaigns. We also work extensively with both macro and micro-influencers across fashion, lifestyle, tech, music and art to ensure the broadest possible appeal online.
Sports Exhibitions & Trade Shows
We develop marketing strategies and campaigns for sports exhibitions and trade shows that step away from typical B2B. We seek to communicate what your brand stands for and your key brand messages in an innovative way.
Sport Event Marketing
Our events team has a wealth of experience organising sports marketing events of all sizes. We understand the challenges involved in executing a successful event, so we make sure to provide a comprehensive sport event marketing service to support you in profiling your brand.
RECENT PR & ACTIVATION WORK
GO Outdoors – KUDOS Run PR
After the successful launch of KUDOS Run—a new running-specific department inside six of its largest stores—GO Outdoors tasked us with increasing awareness of the department and driving consumer engagement with the new offering.
Suunto 7 Launch
Suunto released their first ever smartwatch, the Suunto 7. Building on the key campaign messages Brandwave were challenged to conceptualise and deliver the UK launch event.
Salomon Trail Running Festival
Originally the Salomon Sunset Series, this event series was the first of its kind, developed to grow trail running as a sport. Working in partnership with Salomon we’ve grown the series in 2018 and 2019 to be even bigger and better.
