Sports PR & Activation Agency

PR & Activation is an opportunity to think creatively about how to communicate your brand and bring it to life

Press Office And Media Relations


Sponsorship and partnerships

In-store and retail staff training

Collaborative content

Influencer and collaborations

Trade shows

As a sports PR & activation agency, our specialist team is passionate about creating unique and engaging campaigns that communicate everything that your brand stands for.

Whether your aim is to drive brand awareness, reach a new audience group, position yourself as the leader in your category or inspire behavioral change, we build and execute PR & activation campaigns that match your objectives, communicate your core message, and create brand advocates.


Experiential Marketing

At Brandwave, we love to create experiential marketing campaigns that bring your brief to life and captivate your target audience. Our goal is to leave your audience with a memorable experience that sets your brand apart from others.


Sponsorship and Partnerships

With unrivalled knowledge in the sports industry, we build sports partnership strategies for brands to engage with their audience through sport. This could be collaborating at a sporting event, or partnering up with a team, athlete or brand.


In-store and Retail Staff Training

Making sure your brand’s identity is communicated at every touch point with the customer is crucial to successful brand positioning. We run retail sales training for sports brands to ensure your in-store team fully understand your brand to portray the personality of your brand consistently.


Trade Shows

We develop trade show marketing strategies and campaigns that step away from typical B2B. We seek to communicate what your brand stands for and your key brand messages in an innovative way.


Collaborative Content

Our sports content marketing services drive the success of our client campaigns. We work collaboratively to produce captivating and unique marketing content, tailored to channels to ensure we're communicating your brand in an integrated style.


Press office and media

From basic press releases to curated brand building stories - great PR is built on great relationships. Our extensive network of international sports and mainstream media relationships is underpinned by a long history of iconic PR campaigns and shared successes. Our multichannel media partners trust us to develop unique and engaging new stories tailored to both the publication and channel.


Influencer and Collaborations

We help to identify relevant sports influencers to grow your brand. We build strategies to ensure our clients get the most out of these collaborations, providing guidance to ambassadors to communicate the brand’s message in a consistent and impactful way.



Our events team has a wealth of experience organising sports marketing events of all sizes. We understand the challenges involved in executing a successful event, so we make sure to provide a comprehensive service to support you in profiling your brand.


Fan Engagement

In an increasingly always-on, multichannel world it’s easy for your message to get lost. We actively enhance your fan engagement by developing a cohesive message that is delivered to your fans at every opportunity.

Our most relevant PR & activation case studies

Suunto 7 Launch

Suunto released their first ever smartwatch, the Suunto 7. Building on the key campaign messages Brandwave were challenged to conceptualise and deliver the UK launch event.

Reebok Ragnar

As global title sponsor of the event, and the second one of it’s kind in the UK, Reebok wanted to amplify their partnership and provide the 1200 runners with a series of activation areas over the event to enrich their whole experience.

Salomon Trail Running Festival

Originally the Salomon Sunset Series, this event series was the first of its kind, developed to grow trail running as a sport. Working in partnership with Salomon we’ve grown the series in 2018 and 2019 to be even bigger and better.

Speak to Josie

About your PR and activation aspirations and projects