The UK has always maintained a successful sailing record. Although Britain has recently excelled in Olympic sailing, the same success has not been achieved to date in offshore racing. The aim of Team Concise is to address this particular shortcoming by giving talented young British sailors the opportunity to compete at the highest level, on state of the art boats against the best teams in the world. The team has now completed over 30,000 miles of racing, built three generations of Class 40’s and is now well placed to take on the world’s best and win.
The Challenge
Team Concise challenged Brandwave to undertake a complete rebrand which required a new logo, an inspirational brand movie and an updated website. The new logo had to be able to be printed and fit on multiple applications such as clothing, vinyl stickers, print collateral, and on the side of the Class 40 racing boats. The new brand components needed to be simple and compact and also incorporate a premium yet modern look and feel. Compact design was key to ensure maximum visibility of the logo, especially on boat branding.
The Result
Using the newly created brand identity, Brandwave developed a print brochure that was used to sell sponsorship opportunities and corporate day packages. This also formed the corporate identity and look and feel for all future print material. Team Concise required a complete website refresh that would enable them to share photos, videos, race dates and the latest news from the team. Brandwave built a WordPress site that was easy to manage and upload content. Key features of the website include a race calendar, image/video gallery and a newsletter sign up form.
