The Client

Established in 1990, Snowcard are an industry pioneer for the provision of tailored insurance policies for sporting trips. As one of the UK’s longest established providers of winter sports and adventure travel insurance for a wide range of mountain sports, they lead the way in providing bespoke sports insurance that allows you to select your own sums, making it the most flexible policy in the UK.

The Challenge

Snowcard approached Brandwave to redesign and build a website for a new era. With the colour palette and fonts now outdated, we needed to introduce a new ‘hero’ colour that they could own within a busy industry. The updated site needed to provide consumers with a transparent, intuitive, and jargon-free user experience that ultimately led to a seamless, fast and accurate policy purchase.

The Result

In line with the brief, we created a more modern look and feel that reflected Snowcard’s brand values and aspirations, encompassing a contemporary, professional and refreshed layout.

In terms of web development, this included the creation of:

  • A front-end rebuild to ensure a more modern, responsive look and feel
  • “Quote wizard” forms reworked and simplified
  • New content management elements built for image sliders and other new components to simplify ongoing management
  • All email communications to give new look and feel and simplify ongoing updates

In addition to the above development, we were also tasked with delivering the following:

  • Design and update a suite of legal print documents
  • Design and provide new assets for revised social media look and feel

”“We had briefed Brandwave to update the look and feel of our website, which they had originally built for us a few years ago. Brandwave immediately grasped what was required and pretty much nailed it first go. Scheduling in the work and keeping to deadline was faultless and we are delighted with the end result which has gone down extremely well with our clients, resulting in a significant and noticeable uplift in business levels.”

Russell DadsonMANAGING DIRECTOR | SNOWCARD