The Client

Sea to Summit is the go-to brand for outdoor enthusiasts who demand gear that performs at the highest level. Born in Australia, their innovative, lightweight products are designed to elevate every adventure, whether you’re scaling peaks or navigating the backcountry.

From cutting-edge sleeping bags to compact camping accessories, Sea to Summit delivers gear that’s as rugged and reliable as the adventurers who use it. It’s not just about getting outdoors, it’s about pushing boundaries and embracing the wild with confidence.

The Challenge

The challenge was to craft Sea to Summit’s new PR & ambassador strategy across DACH, aiming to connect more people with unforgettable outdoor experiences and top-tier gear.

We sought out adventurers who embodied the spirit of exploration and aligned with Sea to Summit’s mission, beliefs and brand values. Together, we’re not just telling stories of adventure, we’re showcasing the exceptional products that make those adventures possible.

The Result

You’ll need to stay tuned to see how our ambassadors get on with their upcoming adventures, but for now, our highlights so far have included:

  • Hosting a press event at OutDoor by ISPO, where we had the opportunity to personally connect with many incredible members of the outdoor media and talk all things product.
  • Multiple magazine pieces promoting the new ‘Spark’ sleeping bag, including feature articles in Golden Ride, Female Explorer and an award winning appearance in ALPIN.
  • Onboarding an impressive array of ambassadors and key brand partnerships.

”As a company deeply rooted in providing high-quality outdoor gear, we’re thrilled to join forces with a partner that shares our passion for adventure. Together, we’re excited to connect even more outdoor enthusiasts with the experiences and products that make exploring nature unforgettable. This collaboration marks the beginning of an exciting journey, and we can’t wait to see where it takes us!

Estelle HengyMarketing & DTC Director, EMEA - Sea to Summit

Image credits: Fabian Schmiedlechner & Daniel Kilian 

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