Since 1990, Oceanair has become a world leader in the design and manufacture of marine blinds, shades and soft furnishings for yachts, private and commercial property and vehicles. With expertise in fabrics, interiors, design and installation, Oceanair has a broad range of influential clients and exciting future opportunities.
The Challenge
Brandwave worked with Oceanair to completely redesign their existing website, including bespoke functionality to divide their core markets and make finding products and distributors easier with intelligent searching. Through thorough planning and heat map testing, the product pages needed to display all relevant information with an effective design.
The Result
The new website was a complex project yet an easy to manage solution for Oceanair, enabling an easy and structured mega menu navigation with a global distributor, dealer and retailer finder. By visually separating the company’s different target markets on the home page, the website immediately guides the user to the most relevant area for them. The product pages are supported by clear categories and a section of the website dedicated to interior inspiration and design ideas for certain spaces.
“We are truly delighted with the look and feel of Oceanair’s new website. Brandwave have successfully positioned us as specialists within each of our core markets, delivering a website that both inspires B2C customers whilst supports our B2B customer base. The feedback we have received has been excellent.”
Adrian Burnard
MARKETING MANAGER | OCEANAIR
The Oceanair site won the 2015 MTA BBEx Marine website award for its clean minimal design, ease of use, clarity of information and overall functionality.
