The Client

Lifemarque is a group of brands that create high-quality products for the outdoors. From travel, first aid and adventure proof gear for little ones, Lifemarque have a range for all outdoors needs.

The Challenge

Lifemarque previously had x4 separate sites built in Expression Engine. They approached Brandwave to give the design of all the sites a refresh, to bring them in-line with modern web design and to improve the customers online shopping experience, as well as provide a better platform solution for being able to manage and maintain the sites more easily.

The new platform needed to maintain key components of the existing sites such as the simple checkout process, multi-region shipping and SEO features.

As well as this, the new solution needed to deliver against key new key areas of e-commerce functionality to ensure ongoing improvement in sales from the website.

Break away from the everyday and set out to see the world

The Result

We worked closely with Lifemarque during a scoping phase to fully understand and provide technical solutions for all of their requirements. This resulted in customising a theme in a Drupal multi-site platform which included new features such as:


One core CMS

Shared functionality to be able to easily manage and maintain content and feature such as shipping across all 4 sites from one core CMS

Smart accounts

Shared user accounts meaning customers don't need to set up separate accounts per brand

Cross-selling opportunities

Ability to buy across all 4 sites no matter where you're shopping, thus vastly improving the cross-selling opportunities for Lifemarque across all 4 brands


Multi-currency - the ability to ship to 25 regions across Europe


SEO optimised, multi-lingual ready architecture with google analytics, tag manager and social tracking

Email integration

Integration of Lifemarque's email platform directly into the site