Founded in Germany in 1981, Jack Wolfskin is an experience-focused outdoor apparel, footwear and equipment brand which is recognised all over the world. Their brand motto ‘At Home Outdoors’ encourages its fans to seek out greater experiences outdoors; providing them with the apparel and gear they need to live this lifestyle.
The Challenge
Having partnered with Felix Klemme and Outdoor Gym, Jack Wolfskin were looking for a campaign to activate this partnership and their move into outdoor fitness. This campaign needed to capture the essence of both brands in an authentic way, whilst ensuring Jack Wolfskin’s new outdoor gym product range was clearly communicated.
The Result
Brandwave created a campaign concept of “Train Outside, Think Outdoors” – fitting perfectly with both brands and allowing flexibility in the content created.
The content Brandwave created not only spotlighted product USPs but also the ethos of both Jack Wolfskin and Outdoor Gym, to reconnect with nature. The overarching concept works on a 360° level and the brand movie we created captures the essence of this campaign; whilst communicating the authentic partnership between Jack Wolfskin and Outdoor Gym.
“Understanding both the fitness and outdoor industry, Brandwave were the perfect partner for us for this campaign.
They just got it, and they were able to really effectively bring our partnership with Outdoor Gym to life. We love what they created.”
Marcus Pieker
Senior Manager Sponsoring & Cooperations
