Henri Lloyd needs no introduction to the sailing world, the brand has been at the forefront of technically innovative sailing apparel for over 40 years. Their ‘Marine Technical’ range has unquestionably become the industry benchmark for performance design and is standard attire for elite sailors across the globe.
The Challenge
Henri Lloyd had pioneered a series of award winning technical products in the marine market. They required a new creative campaign and video assets to help communicate how their products underpinned the many adventures undertaken and victories achieved by their ambassadors and customers. As part of the brief they wanted to show how much technology went into their products and how this helped differentiate them from their competitors.
The Result
In answer to the brief, we developed the ‘You create the passion. We create the technology’ campaign. Primarily used for print and digital advertising as well as in-store, the campaign balanced studio product photography with action photo shoots in a template that could be easily adapted for global use. To support the campaign, we created a series of detailed product animations including one for the Extreme Waterproof Boot which helped the product win a DAME award at METS tradeshow in Amsterdam.
