Founded in 1966, Berghaus was inspired by what climbers actually wanted and needed. Its status as an iconic and pioneering British outdoor brand has grown exponentially through four decades of technical product innovation.
The Challenge
The Berghaus Extrem™ series represents the pinnacle of the brand’s technological product design. Previously, Berghaus had concentrated on showcasing their product USPs and technical materials when selling on a B2B level. We were tasked with completely redesigning the Extrem™ Range Guide to present the key product technology stories in a more engaging way. Berghaus were keen to show the extensive R&D that went into their new product development process. They also wanted to show how they worked closely with their ambassadors and team as part of an iterative and collaborative design process.
The Result
Working with world-leading climber and adventurer, Leo Holding, we developed a series of editorial features explaining the product development process and how this is incorporated into all new Extrem™ products. We also dedicated a large proportion of the range guide pagination to the NPD process, utilising purpose-made illustrations to communicate the adventures undertaken by ambassadors. To help explain Berghaus’ innovative 3-in-1 layering system, we used special photography combined with a stylised X-RAY effect.
Brandwave really understand our briefs; they consistently offer amazing insights and creativity and deliver great assets that have been received incredibly well across the brand.
Jo Scott
GLOBAL MARKETING MANAGER, BERGHAUS
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