Founded in 1966, Berghaus was inspired by what climbers actually wanted and needed. Its status as an iconic and pioneering British outdoor brand has grown exponentially through four decades of technical product innovation.
The Challenge
Berghaus approached us to help them communicate their new baselayer fabric technologies and technical Opti-Stud footwear series on a B2C level. They required a series of movies and a print/digital advertising campaign that could be utilised in multiple territories. The final assets would also be translated into multiple languages so they required creative that was relatively self-explanatory with minimal copy required.
The Result
To bring the new Berghaus baselayer product stories to life, we created a series of three-minute movies. The movies combined action footage with studio videography and Cinema 4D animation. The movies were premiered at OutDoor tradeshow and subsequently shown in-store and online. For the new Opti-Stud footwear series, we developed a new creative template featuring studio images of each hero footwear product on top of its respective running surface. The creative was designed to showcase products in isolation and also together as part of the full Opti-Stud collection.
