Carving out a successful career in sports is never easy and there’s no ‘conventional roadmap’ to follow.
The Result
Kendal Mountain Festival – Brandwave launched its first-ever Coffee Bar LIVE at Kendal Mountain Festival in November 2024, in partnership with Merrell. This live panel discussion, which centred around Off Grid: On Topic, explored the brand’s commitment to inclusivity in outdoor spaces. Featuring speakers such as Marlon Patrice (founder of We Go Outside Too) and Emily & Lucy (founders of Soft Girls Who Hike), the session sparked important conversations on diversity and community-driven change in front of a live audience.
- Brandwave hosted its first-ever Coffee Bar LIVE talk with Merrell.
- In-person engagement at the festival, with thousands more potentially via podcast.
- Featured industry leaders, including Marlon Patrice, We Go Outside Too, and Emily & Lucy, Soft Girls Who Hike.
Sport Outdoor Leader Forum – To further cement Merrell’s industry leadership, Brandwave arranged for Merrell to host the exclusive Sport Outdoor Leader Forum at its London HQ. Attended by top figures in the outdoor industry, the event included an Urban Guided Hike led by Carla Khouri from The Merrell Hiking Club, an insider tour of Wolverine HQ, and a networking dinner. This opportunity positioned Merrell as a key facilitator of industry-wide discussions on outdoor engagement.
