Vicky Stickland, our German Managing Director, headed to Messe München for the public unveiling of the future vision and strategy of the OutDoor show. The show has now officially moved to Munich ahead of the new OutDoor by ISPO 2019 instalment. Here Vicky describes her key take outs from the new strategy and outlines a couple of key questions that emerged from the session.
I don’t want to use this blog to simply re-describe the new concept of OutDoor by ISPO. Since the launch, this has been outlined on the ISPO website so you can read all about this here: https://www.ispo.com/outdoor/concept
Instead I will offer an opinion on where the concept seems to be really strong, based on what I picked up and discussed with several people after the event and where we felt there is still ambiguity surrounding the future concept.