Is Nike the next Nokia? What went down at Nike and what can we all learn from it? 
Brandwave Founder, Daniel Macaulay weighs in on what went wrong and what he thinks the…
Daniel Macaulay03/10/2024
OutDoor by ISPO and the Zombie Apocalypse 
Freshly returned from OutDoor by ISPO in Germany, Brandwave Founder, Daniel Macaulay recaps on what…
Daniel Macaulay12/06/2024
NetworkB – The Insights Edition 
With this in mind, we headed to the home of Red Bull in London and…
Josie Fabian19/03/2024
Evolution in Sports and Lifestyle Choices: A Shift in Paradigms 
Creative Director, Alastair takes a look how the sport and outdoor world is arguably at…
Alastair Lecomte12/03/2024
Podcast: The Truth About Bad Decisions 
Carving out a successful career in sports is never easy and there’s no 'conventional roadmap'…
Daniel Macaulay02/01/2024
ISPO 2023 Recap 
BrandLAB successfully deployed, Ollie helped launch the Sports Travel Hub talking all things sports.
Oliver Robinson07/12/2023
Accelerated Change – 5 Trends That Are Here To Stay 
James Kerr reveals the five trends that are likely to hang around.
James Kerr02/11/2023
Blue Earth Summit Recap 
Ollie looks back on what was an amazing Blue Earth Summit.
Oliver Robinson25/10/2023
The New Face of Sports PR in the Era of Vanity Metrics 
Dan gives his take on vanity metrics.
Daniel Macaulay28/07/2023
Branding is not what people think it is… 
Al gives his take on what ‘Branding’ is and isn’t.
Alastair Lecomte02/03/2023
What Brand Activation can do for your Sporting Business 
Will takes a look at the concept of ‘brand activation’, some of its key benefits…
Will Cowell21/02/2023
Representing reality designing for sensitive societal issues 
Guest blog writer Laura has worked on a range of socially sensitive campaigns on topics…
James Kerr19/02/2023
What Makes an Iconic Marketing Campaign Iconic? 
Ollie breaks down what makes a campaign iconic.
Oliver Robinson21/10/2022
Outdoor Brands and the Blurring of the Lines 
Dan gives his take on the latest brand strategy trend.
Daniel Macaulay21/10/2022
How the pandemic has changed the way we consume content. 
Senior Account Manager, Kate gives her verdict on how the pandemic has changed the way…
Kate Smetana05/01/2022
Brandwave at Web Summit 2021 
Dan reports back on his and Ollie's trip to Web Summit 2021 and the topics…
Daniel Macaulay15/11/2021
Is Sustainability a Form of Elitism 
Senior Account Manager, Matt, looks at the vast topic that is sustainability, its accessibility and…
Matt Fabian18/08/2021
What is the new fitness industry reality? Brandwave Founder, Daniel Macaulay recently had the honour…
Daniel Macaulay10/11/2020
The shift towards digital sports events and activations 
In this blog, Dan looks at the new and evolving opportunities around turning events that…
Daniel Macaulay05/05/2020
Impact of Coronavirus on Live Sport 
Account Manager and football fanatic, Will, looks at COVID-19’s impact on live sport and how…
Will Cowell09/04/2020
NetworkB goes digital 
Brandwave Founder, Dan Macaulay looks back on our first fully digital iteration and the key…
Daniel Macaulay07/04/2020
Adapting sporting events in 2020 
Senior Account Manager Josie dives into how sporting events organisations are adapting in 2020.
Josie Fabian06/04/2020
Will a global health pandemic get our infamously inactive nation active? 
Tell people they can’t, and they will ultimately want to.
Oliver Robinson27/03/2020
Adapting your sports marketing to survive coronavirus 
In the face of the global Coronavirus outbreak, Brandwave Founder & CEO, Daniel Macaulay offers…
Daniel Macaulay18/03/2020
Brandwave Founder Daniel Macaulay was invited to WebSummit in Lisbon, Portugal to chair a panel…
Alastair Lecomte11/02/2020
Generation Inactive – How to Tackle Childhood Inactivity 
With technology becoming seamlessly woven into our day-to-day lives, it is becoming increasingly difficult to…
Ophelia Spowers03/10/2018
Marketing of Women’s Football 
With all eyes on the FIFA World Cup in Russia right now, we wanted to…
Julia Mahnke09/07/2018
The Power of Moving Image 
Art Director Matt Ankers explores the effectiveness of moving image within sports marketing. How do…
Matt Ankers27/06/2018
Elevate 2018 
This month our Head of Strategy, Jessica Rouse, chaired a panel session at the UK's…
Natasha Clarke31/05/2018
The (Re-) Growth of Rugby in Germany 
Account Director Ali has recently been spending more than a little time pitch side. In…
Ali Hammer08/05/2018
Blast from my Past – The Resurgence of Retro Sports Brands 
Senior Designer Al Lecomte looks at how retro sports brands have had a resurgence in…
Alastair Lecomte10/01/2018
Sky Sports Mix It Up 
The team member who's always sneaking sports on to his computer screen, Brandwave Creative Daniel…
Daniel Tomlinson23/11/2017
Our Love Affair with Joe Wicks and The Body Coach Brand 
We delve into Joe Wicks and The Body Coach brand and evaluate some of the…
Jessica Rouse23/10/2017
Strategy vs Creativity Part Two 
Process, process, process…I touched on this topic briefly in a part 1 blog, outlining how…
samuelfreeman09/08/2017
New Year, New Workout Trends 
The New Year marks new beginnings for many. A new diet and fitness plan is…
Ali Hammer06/03/2017
Knowing Your Target Market 
A sport and fitness fanatic, Christian, one of our amazingly talented Account Managers, based out…
Anna Buechel15/02/2017
Feel the power of Brand Transcendence 
In his latest blog, Brandwave Founder and Head of Strategic, Daniel Macaulay reflects on his…
Daniel Macaulay20/12/2016
The importance of measuring success… 
I am always striving to challenge and improve myself both personally and in my role…
Emma Cox14/12/2016
Winter is coming… 
Our fitness fanatic German Account Manager, Christian Reinhardt, has hit the books this week to…
Anna Buechel26/09/2016
Creativity and efficiency are not always aligned 
So how do you manage and develop a team without inhibiting creativity? Vicky explains all…
Oliver Robinson22/07/2016
MTB Opening Flow Gaudi in Langgries – Germany 
After a year in the making, Andrea Kohlndorfer, our Strategic Planning Director from the German…
Anna Buechel28/04/2016
Don’t forget your (grass) roots
Our Commercial Director, Vicky Stickland, has been saying for years that she would complete an…
Vicky Stickland21/09/2015
Strategy vs Creativity. We explore the value of strategic design. 
"We don’t just make pretty pictures” …it’s a phrase that you hear a lot at…
samuelfreeman03/09/2015
OutDoor 2015 Panel Discussion Round-Up 
Timing, Placing, Pricing – Sustainable Distribution and Retail Strategies For this year’s OutDoor we were…
samuelfreeman13/08/2015
Process vs Creativity – We don’t just make pretty pictures 
The title of this blog are the words I often hear Brandwave Founder Daniel Macaulay…
Emma Cox08/06/2015
10 Reasons why Drupal should power your websites 
Drupal (drupal.org) is a huge Open Source Content Management Framework. OK…. what is that in…
Emile Kott18/05/2015
Are active women set to dominate the 21st Century? 
Brandwave's resident graphic designer Olivia, shares her thoughts on the current female activewear market. It…
Emma Cox18/05/2015
Brandwave’s collaboration workshop at the OIA conference. 
The Facilitation of Collaboration Brandwave's MD, Dan, takes a few moments to reflect on the…
Daniel Macaulay16/04/2015
The future of the Great British Outdoor industry 
“When people think about Britain they think about the great outdoors, they dream about the…
Vicky Stickland18/03/2015
The Pattern of Surf Trends 
The Pattern of Surf Trends Brandwave Designer Matt Ankers explores the rise and supposed fall…
Matt Ankers13/02/2015
