Brandwave Founder, Daniel Macaulay weighs in on what went wrong and what he thinks the…
Daniel Macaulay03/10/2024
Freshly returned from OutDoor by ISPO in Germany, Brandwave Founder, Daniel Macaulay recaps on what…
Daniel Macaulay12/06/2024
Carving out a successful career in sports is never easy and there’s no 'conventional roadmap'…
Daniel Macaulay02/01/2024
BrandLAB successfully deployed, Ollie helped launch the Sports Travel Hub talking all things sports.
James Kerr07/12/2023
Will takes a look at the concept of ‘brand activation’, some of its key benefits…
Will Cowell21/02/2023
Creative Director Al, tells us about his stint as a judge for an international photography…
Alastair Lecomte08/11/2022
Senior Account Manager, Kate gives her verdict on how the pandemic has changed the way…
Kate Smetana05/01/2022
Dan reports back on his and Ollie's trip to Web Summit 2021 and the topics…
Daniel Macaulay15/11/2021
Senior Account Manager, Matt, looks at the vast topic that is sustainability, its accessibility and…
Matt Fabian18/08/2021
2020… What a year it’s been! For most, it’s been a very challenging time, both…
Josie Fabian21/12/2020
What is the new fitness industry reality? Brandwave Founder, Daniel Macaulay recently had the honour…
Daniel Macaulay10/11/2020
In this blog, Dan looks at the new and evolving opportunities around turning events that…
Daniel Macaulay05/05/2020
Account Manager and football fanatic, Will, looks at COVID-19’s impact on live sport and how…
Will Cowell09/04/2020
Brandwave Founder, Dan Macaulay looks back on our first fully digital iteration and the key…
Daniel Macaulay07/04/2020
Senior Account Manager Josie dives into how sporting events organisations are adapting in 2020.
Josie Fabian06/04/2020
In the face of the global Coronavirus outbreak, Brandwave Founder & CEO, Daniel Macaulay offers…
Daniel Macaulay18/03/2020
Brandwave Founder Daniel Macaulay was invited to WebSummit in Lisbon, Portugal to chair a panel…
Alastair Lecomte11/02/2020
Dan and Ollie recently attended FIBO 2019. Whilst there, they spoke with some of the…
Alastair Lecomte01/07/2019
With the fusion of fitness and tech being all the rage in the sports industry,…
Ophelia Spowers18/03/2019
Fresh from ISPO - the world’s largest sports trade show hosted in Germany, Brandwave’s Key…
Oliver Robinson18/02/2019
Meryl David, the Olympic ice dancer, tweeted 3 pictures side by side: Bella Hadid wearing…
Vicky Stickland08/08/2018
This week Account Director Ollie headed over to our second home in Friedrichshafen for the…
Oliver Robinson13/07/2018
Vicky Stickland, our German Managing Director, headed to Messe München for the public unveiling of…
Vicky Stickland29/06/2018
Yet again, FIBO this year did not disappoint. As the world’s biggest trade show for…
Jessica Rouse17/04/2018
We’re delighted to announce that Brandwave has been appointed as global lead agency for the…
Natasha Clarke12/12/2017
Multi venue fitness membership provider MoveGB joined forces with the free to attend Sport and…
Natasha Clarke25/09/2017
MD of Brandwave Germany, Vicky Stickland and Account Manager Christian Reinhardt recently attended the third…
Anna Buechel19/09/2017
The German Federation of Fitness and Health (DIFG) recently invited Brandwave along for their third…
Vicky Stickland19/09/2017
Brandwave Founder, Daniel Macaulay recently gave a keynote talk about brand positioning at Eurobike tradeshow…
Daniel Macaulay12/09/2017
At this year’s Eurobike 2017 we asked brands “What’s the future for eBikes in the…
Matt Ankers05/09/2017
Brandwave CEO and Founder, Dan Macaulay, speaks about "Better Bike Brands - How to leverage…
Daniel Macaulay23/08/2017
Shortly after enjoying a slice of 'Schwarzwälder Kirschtorte’, otherwise known as the best cake in…
Oliver Robinson10/09/2015
And before you can even say ‘eine Schwarzwälder Kirschtorte bitte’, OutDoor 2015 is over! The…
Anna Buechel24/07/2015
Timing, placing, pricing - sustainable distribution and retail strategies. OutDoor 2015 is just around the…
Oliver Robinson10/07/2015
Clocking up the kilometers walking around ISPO last week, it was fantastic to see so…
Oliver Robinson18/02/2015
And before you can say ‘ wiener schnitzel’, the German tradeshow season is upon us…
Daniel Macaulay08/01/2015
Facilitating collaborations for the European sports industry. An idea that came about after a meeting…
Oliver Robinson26/09/2014
After a 5am breakfast bap from Pret, flight over to Zurich and a ride around…
Oliver Robinson25/07/2014
