Waterspeed Appoints Brandwave 
This exciting partnership marks a pivotal moment for Waterspeed as it aims to accelerate its…
Vikki McGill18/02/2025
Vango Appoints Brandwave 
Vango, the leading UK camping and outdoor equipment brand has appointed Brandwave...
Vikki McGill29/01/2025
The National Running Show 2025 
Ollie dives into the key moments from NRS a weekend that truly showcased all things…
Oliver Robinson28/01/2025
Brandwave @ KMF 2024 
Following a jam-packed Kendal Mountain Festival weekend, Account Director, Tayler Willson, recaps some of the…
Tayler Willson28/11/2024
Is Nike the next Nokia? What went down at Nike and what can we all learn from it? 
Brandwave Founder, Daniel Macaulay weighs in on what went wrong and what he thinks the…
Daniel Macaulay03/10/2024
Brandwave x B Corp – Our Journey to Certification 
As a business that now officially meets high standards of verified performance, accountability, and transparency,…
Josie Fabian30/08/2024
OutDoor by ISPO and the Zombie Apocalypse 
Freshly returned from OutDoor by ISPO in Germany, Brandwave Founder, Daniel Macaulay recaps on what…
Daniel Macaulay12/06/2024
Podcast: The Truth About Bad Decisions 
Carving out a successful career in sports is never easy and there’s no 'conventional roadmap'…
Daniel Macaulay02/01/2024
ISPO 2023 Recap 
BrandLAB successfully deployed, Ollie helped launch the Sports Travel Hub talking all things sports.
Oliver Robinson07/12/2023
Blue Earth Summit Recap 
Ollie looks back on what was an amazing Blue Earth Summit.
Oliver Robinson25/10/2023
What Brand Activation can do for your Sporting Business 
Will takes a look at the concept of ‘brand activation’, some of its key benefits…
Will Cowell21/02/2023
We don’t just enter awards, we judge them. 
Creative Director Al, tells us about his stint as a judge for an international photography…
Alastair Lecomte08/11/2022
What Makes an Iconic Marketing Campaign Iconic? 
Ollie breaks down what makes a campaign iconic.
Oliver Robinson21/10/2022
Outdoor Brands and the Blurring of the Lines 
Dan gives his take on the latest brand strategy trend.
Daniel Macaulay21/10/2022
Brandwave Bike Club – The Island Edition 
Fresh back from the island, Will looks back at some of the best bits from…
Will Cowell25/05/2022
How the pandemic has changed the way we consume content. 
Senior Account Manager, Kate gives her verdict on how the pandemic has changed the way…
Kate Smetana05/01/2022
Brandwave at Web Summit 2021 
Dan reports back on his and Ollie's trip to Web Summit 2021 and the topics…
Daniel Macaulay15/11/2021
Is Sustainability a Form of Elitism 
Senior Account Manager, Matt, looks at the vast topic that is sustainability, its accessibility and…
Matt Fabian18/08/2021
What is the new fitness industry reality? Brandwave Founder, Daniel Macaulay recently had the honour…
Daniel Macaulay10/11/2020
The shift towards digital sports events and activations 
In this blog, Dan looks at the new and evolving opportunities around turning events that…
Daniel Macaulay05/05/2020
Impact of Coronavirus on Live Sport 
Account Manager and football fanatic, Will, looks at COVID-19’s impact on live sport and how…
Will Cowell09/04/2020
NetworkB goes digital 
Brandwave Founder, Dan Macaulay looks back on our first fully digital iteration and the key…
Daniel Macaulay07/04/2020
Adapting sporting events in 2020 
Senior Account Manager Josie dives into how sporting events organisations are adapting in 2020.
Josie Fabian06/04/2020
Will a global health pandemic get our infamously inactive nation active? 
Tell people they can’t, and they will ultimately want to.
Oliver Robinson27/03/2020
Adapting your sports marketing to survive coronavirus 
In the face of the global Coronavirus outbreak, Brandwave Founder & CEO, Daniel Macaulay offers…
Daniel Macaulay18/03/2020
Brandwave Founder Daniel Macaulay was invited to WebSummit in Lisbon, Portugal to chair a panel…
Alastair Lecomte11/02/2020
Dan and Ollie recently attended FIBO 2019. Whilst there, they spoke with some of the…
Alastair Lecomte01/07/2019
SWEAT Masterclass – Tech & Trends in Marketing 
SWEAT Masterclass – Tech & Trends in Marketing. With the fusion of fitness and tech…
Ophelia Spowers18/03/2019
Brandwave ISPO 2019 Round Up 
Brandwave ISPO 2019 Round Up. Fresh from ISPO - the world’s largest sports trade show…
Oliver Robinson18/02/2019
Should Sportswear Brands use Athletes not Models? 
Meryl David, the Olympic ice dancer, tweeted 3 pictures side by side: Bella Hadid wearing…
Vicky Stickland08/08/2018
Eurobike 2018 
This week Account Director Ollie headed over to our second home in Friedrichshafen for the…
Oliver Robinson13/07/2018
The OutDoor by ISPO launch event: Brandwave’s key take outs 
Vicky Stickland, our German Managing Director, headed to Messe München for the public unveiling of…
Vicky Stickland29/06/2018
FIBO 2018 
Yet again, FIBO this year did not disappoint. As the world’s biggest trade show for…
Jessica Rouse17/04/2018
ISPO 2018 
At ISPO this year, we were lucky enough to see the latest and greatest in…
Jessica Rouse06/02/2018
Bullitt Group appoints Brandwave as global lead agency for new Land Rover phone 
We’re delighted to announce that Brandwave has been appointed as global lead agency for the…
Natasha Clarke12/12/2017
adidas ALL DAY App: Utility Marketing 
This week in the Brandwave UK Office, we have been taking a keen interest in…
Lucy Hendry03/10/2017
Sport and Fitness Show 
Multi venue fitness membership provider MoveGB joined forces with the free to attend Sport and…
Natasha Clarke25/09/2017
How will the German fitness industry grow? 
MD of Brandwave Germany, Vicky Stickland and Account Manager Christian Reinhardt recently attended the third…
Anna Buechel19/09/2017
What can the fitness industry learn from the outdoor industry? 
The German Federation of Fitness and Health (DIFG) recently invited Brandwave along for their third…
Vicky Stickland19/09/2017
What it’s like to speak at the world’s largest bike show? 
Brandwave Founder, Daniel Macaulay recently gave a keynote talk about brand positioning at Eurobike tradeshow…
Daniel Macaulay12/09/2017
Eurobike 2017: What’s the future for eBikes in the bike industry? 
At this year’s Eurobike 2017 we asked brands “What’s the future for eBikes in the…
Matt Ankers05/09/2017
We count down the 11 big news stories and key bike trends from Eurobike 2017 
The Brandwave Team report back on their recent visit to EuroBike 2017
Ali Hammer04/09/2017
Eurobike: Better Bike Brands – How to leverage brand positioning 
Brandwave CEO and Founder, Dan Macaulay, speaks about "Better Bike Brands - How to leverage…
Daniel Macaulay23/08/2017
Eurobike 2015 |60 Second Roundup 
Shortly after enjoying a slice of 'Schwarzwälder Kirschtorte’, otherwise known as the best cake in…
Oliver Robinson10/09/2015
OutDoor 2015. Our 60 Second Overview 
And before you can even say ‘eine Schwarzwälder Kirschtorte bitte’, OutDoor 2015 is over! The…
Anna Buechel24/07/2015
OutDoor 2015 – Brandwave to host panel discussion. 
Timing, placing, pricing - sustainable distribution and retail strategies. OutDoor 2015 is just around the…
Oliver Robinson10/07/2015
Why Engagement Marketing Is Key At ISPO 
Clocking up the kilometers walking around ISPO last week, it was fantastic to see so…
Oliver Robinson18/02/2015
