Bringing back the Brandwave BrandTest! 
Creative Director, Al tries out the new leather Merrell Moab 2's in our new Brandwave…
Alastair Lecomte20/03/2025
Brandwave 2024 – A Year in Review 
As 2024 comes to a close, we reflect on the incredible milestones and memorable moments…
Lily Kenna18/12/2024
Brandwave x B Corp – Our Journey to Certification 
As a business that now officially meets high standards of verified performance, accountability, and transparency,…
Josie Fabian30/08/2024
A Night to Remember: The Magic of Sport at Stade De France 
Tuesday, August 6th, is a night etched in my memory, a night where the spirit…
Clare Probyn14/08/2024
Ultra-Trail Snowdonia 2024 
After 15 hours on foot, 3,300m of climbing and 50km worth of Ultra-Trail Snowdonia, Clare…
Clare Probyn22/05/2024
NetworkB – The Insights Edition 
With this in mind, we headed to the home of Red Bull in London and…
Josie Fabian19/03/2024
Evolution in Sports and Lifestyle Choices: A Shift in Paradigms 
Creative Director, Alastair takes a look how the sport and outdoor world is arguably at…
Alastair Lecomte12/03/2024
Brandwave 2023 – A Year in Review 
From global rebrands to sports industry challenges, 2023 has been a year to remember!
Will Cowell14/12/2023
Accelerated Change – 5 Trends That Are Here To Stay 
James Kerr reveals the five trends that are likely to hang around.
James Kerr02/11/2023
The New Face of Sports PR in the Era of Vanity Metrics 
Dan gives his take on vanity metrics.
Daniel Macaulay28/07/2023
Branding is not what people think it is… 
Al gives his take on what ‘Branding’ is and isn’t.
Alastair Lecomte02/03/2023
What Brand Activation can do for your Sporting Business 
Will takes a look at the concept of ‘brand activation’, some of its key benefits…
Will Cowell21/02/2023
Brandwave 2022 – A Year in Review 
Brandwave 2022 - A Year in Review - From global rebrands to sports industry challenges,…
Will Cowell14/12/2022
We don’t just enter awards, we judge them. 
Creative Director Al, tells us about his stint as a judge for an international photography…
Alastair Lecomte08/11/2022
What Makes an Iconic Marketing Campaign Iconic? 
Ollie breaks down what makes a campaign iconic.
Oliver Robinson21/10/2022
Outdoor Brands and the Blurring of the Lines 
Dan gives his take on the latest brand strategy trend.
Daniel Macaulay21/10/2022
Hike Bike Paddle 3.0 – The North Yorkshire Edition… 
Creative Director Al looks back to an epic charity challenge of hiking, biking and paddling…
Alastair Lecomte29/09/2022
Brandwave Bike Club – The Island Edition 
Fresh back from the island, Will looks back at some of the best bits from…
Will Cowell25/05/2022
Sport as a Catalyst for Positive Change 
Sport and the way it pushes you - New team member Jamie looks at how…
James Kerr16/03/2022
How the pandemic has changed the way we consume content. 
Senior Account Manager, Kate gives her verdict on how the pandemic has changed the way…
Kate Smetana05/01/2022
Hike Bike Paddle 2021 – The Lake District Edition… 
Account Manager Will looks back to an epic charity challenge of hiking, biking and paddling…
Will Cowell07/12/2021
Cycling across the Sierra Nevada 
Key Account Director Ollie looks back to an epic charity challenge weekend of biking &…
Oliver Robinson23/11/2021
Brandwave at Web Summit 2021 
Dan reports back on his and Ollie's trip to Web Summit 2021 and the topics…
Daniel Macaulay15/11/2021
If Design was a Sport 
I find it challenging to write about myself, so let’s pretend that you know me……
Alena Zavarzina28/09/2021
Is Sustainability a Form of Elitism 
Senior Account Manager, Matt, looks at the vast topic that is sustainability, its accessibility and…
Matt Fabian18/08/2021
ISPO 2021 – Brandwave BeerFest 
Brandwave Founder, Dan Macaulay reflects on an evening to remember… ISPO 2021 - Brandwave BeerFest.…
Daniel Macaulay10/02/2021
What is the new fitness industry reality? Brandwave Founder, Daniel Macaulay recently had the honour…
Daniel Macaulay10/11/2020
The shift towards digital sports events and activations 
In this blog, Dan looks at the new and evolving opportunities around turning events that…
Daniel Macaulay05/05/2020
Impact of Coronavirus on Live Sport 
Account Manager and football fanatic, Will, looks at COVID-19’s impact on live sport and how…
Will Cowell09/04/2020
NetworkB goes digital 
Brandwave Founder, Dan Macaulay looks back on our first fully digital iteration and the key…
Daniel Macaulay07/04/2020
Adapting sporting events in 2020 
Senior Account Manager Josie dives into how sporting events organisations are adapting in 2020.
Josie Fabian06/04/2020
Will a global health pandemic get our infamously inactive nation active? 
Tell people they can’t, and they will ultimately want to.
Oliver Robinson27/03/2020
Adapting your sports marketing to survive coronavirus 
In the face of the global Coronavirus outbreak, Brandwave Founder & CEO, Daniel Macaulay offers…
Daniel Macaulay18/03/2020
Brandwave Founder Daniel Macaulay was invited to WebSummit in Lisbon, Portugal to chair a panel…
Alastair Lecomte11/02/2020
SWEAT Masterclass – Tech & Trends in Marketing 
SWEAT Masterclass – Tech & Trends in Marketing. With the fusion of fitness and tech…
Ophelia Spowers18/03/2019
Ride 100 Round Up 
Ride 100 Round Up, with a start wave shortly after 6am, alarms were set for…
Oliver Robinson22/08/2018
Brandwave Brand Movie 
At Brandwave we don’t just review our past successes, we celebrate them which is why…
Matt Ankers24/05/2018
Sport Relief 2018 #Chi2Munich 
An update on the progress of our Sport Relief 2018 #Chi2Munich challenge. Inspired by Sport…
Natasha Clarke29/03/2018
Sport Relief 2018 
Inspired by Sport Relief’s billion step challenge, Brandwave will contribute by attempting to travel the…
Natasha Clarke14/03/2018
Workplace Wellness 
To kick off the year the right way, Brandwave's UK office took part in a workplace…
Natasha Clarke05/02/2018
The Great Brandwave Bake Off 2017 
In its second year, the Great Brandwave Bake Off is a celebration of cake, competitiveness…
samuelfreeman31/10/2017
Brandwave Germany win Mixed Relay Alpentriathlon 
Brandwave’s Munich office is constantly growing, and when we have a new starter we like…
Anna Buechel14/08/2017
From Rags to Riches: a Junior Designer’s journey 
Since Creative Designer, Daniel Tomlinson, joined the Brandwave team back in December 2016, he has…
Daniel Tomlinson03/03/2017
How an internship should be 
I always thought about how I could combine my love for sport with my recent…
Emma Cox05/07/2016
Atlantic sabbatical 
Seven weeks after becoming the youngest and fastest female team ever to have completed the gruelling…
Emma Cox05/04/2016
Where is the Snow? 
Over the Christmas holidays, our German Account & Operations Manager, Anna left our little island…
Anna Buechel08/01/2016
Ask Brandwave: #1Hiring Designers
We are very excited to share with you episode 1 in our new Ask Brandwave…
samuelfreeman12/11/2015
Pulling our weight for Syria 
Sometimes it takes just one image of another persons suffering to trigger a global response for help. Although…
Daniel Macaulay20/10/2015
Brandwave complete the Chichester Triathalon 
The rain did not dampen the spirits of the Brandwave Team last Sunday for the Chichester Triathlon Brandwave…
Emma Cox15/07/2015
