Brandwave, the specialist sports marketing and PR agency, has been appointed as the UK PR agency for Hanwag, the innovative Bavarian manufacturer of premium hiking and mountain boots.
Brandwave’s UK PR strategy will focus on elevating Hanwag’s brand presence through a targeted earned media campaign, fostering an engaged outdoor community, and strengthening relationships with key media and industry influencers. By leveraging compelling storytelling, the agency will highlight Hanwag’s craftsmanship, performance, and sustainability values, reinforcing its position as a leader in premium outdoor footwear.
Richard Smith, Marketing Manager at Fenix Outdoor UK, comments: “We are excited to partner with Brandwave to bring the Hanwag story to the forefront in the UK. With both feet firmly in the active outdoor world, Brandwave understands our market not just through expertise but through their own personal experience. We look forward to working with the team to raise awareness of Hanwag’s 100-year legacy of footwear craftsmanship in innovative and inspiring ways”.
Vikki McGill, PR Director of Brandwave adds: “We are incredibly proud to have been selected by Hanwag to manage their public relations in the UK. Our team is fully committed to supporting Hanwag in achieving its business goals within the UK market. By leveraging the brand’s rich heritage, our team’s deep passion for the outdoors, and our extensive network of connections within the outdoor industry, we are eager to craft and implement a compelling and effective PR strategy that truly brings the Hanwag story to life”.
