The Great Brandwave Bake Off 2017 
In its second year, the Great Brandwave Bake Off is a celebration of cake, competitiveness…
samuelfreeman31/10/2017
Strategy vs Creativity Part Two 
Process, process, process…I touched on this topic briefly in a part 1 blog, outlining how…
samuelfreeman09/08/2017
Brandwave Brand Test: Clif Bar Products 
For the second instalment of the Brandwave Brand Test, we tested a range of Clif…
samuelfreeman01/02/2017
Top 7 Olympic Video Campaigns 
With the 2012 London Olympic games still tangible in our memories, expectations of this year’s…
samuelfreeman17/08/2016
Ask Brandwave: #1Hiring Designers
We are very excited to share with you episode 1 in our new Ask Brandwave…
samuelfreeman12/11/2015
Strategy vs Creativity. We explore the value of strategic design. 
"We don’t just make pretty pictures” …it’s a phrase that you hear a lot at…
samuelfreeman03/09/2015
OutDoor 2015 Panel Discussion Round-Up 
Timing, Placing, Pricing – Sustainable Distribution and Retail Strategies For this year’s OutDoor we were…
samuelfreeman13/08/2015
A supplement short of great. Your five a day disappointments. 
Creative Director, Sam, shakes things up as he explores the lack of disparity in sport…
samuelfreeman10/10/2014
“Personal passion should never be replaced by monetary goals” 
Brandwave's Creative Director, Sam, looks back at his 3 days in Brighton at the Reasons.to…
samuelfreeman08/09/2014
Jumping on the Brazilian bandwagon 
Sam’s favourite World Cup creative fails and why ultrashort-term disingenuous creative can actually do more harm than good.…
samuelfreeman07/07/2014
If you’re not authentic you’re not coming in – 11 useful tips for surviving and thriving in your creative design interview 
From the glitz and glamour of the launch parties to the tropical perfection of the…
samuelfreeman12/02/2014
