Oliver Robinson, Author at Brandwave Marketing LTD

Brandwave Team Current Events Industry news Insights Strategic thinking

UTMB, Cowbells, and the Business of Running

In this blog, Brandwave’s Managing Director, Oliver Robinson, reflects on UTMB after a few days…

Oliver Robinson04/09/2025

2025 Brandwave Team Industry news Insights Sporting Events

A Week in Motion – London Marathon 2025 with Brandwave

There’s something uniquely electric about London Marathon week...

Oliver Robinson02/05/2025

Industry news Thought Leadership Tradeshow

The National Running Show 2025

Ollie dives into the key moments from NRS a weekend that truly showcased all things…

Oliver Robinson28/01/2025

Events Industry news Innovation Strategic thinking Thought Leadership Tradeshow

ISPO 2023 Recap

BrandLAB successfully deployed, Ollie helped launch the Sports Travel Hub talking all things sports.

Oliver Robinson07/12/2023

Climate Change Events Industry news Strategic thinking Thought Leadership Tradeshow

Blue Earth Summit Recap

Ollie looks back on what was an amazing Blue Earth Summit.

Oliver Robinson25/10/2023

Industry news

Eurobike Round Up 2023

Ollie talks all things Eurobike 2023...

Oliver Robinson29/06/2023

Brandwave Team Current Events Industry news Sports news Strategic thinking Thought Leadership

What Makes an Iconic Marketing Campaign Iconic?

Ollie breaks down what makes a campaign iconic.

Oliver Robinson21/10/2022

Brandwave Team Current Events Sporting Challenge Sports news

Cycling across the Sierra Nevada

Key Account Director Ollie looks back to an epic charity challenge weekend of biking &…

Oliver Robinson23/11/2021

Brandwave Team Current Events Industry news Sports news Strategic thinking

Will a global health pandemic get our infamously inactive nation active?

Tell people they can’t, and they will ultimately want to.

Oliver Robinson27/03/2020

Industry news

Brandwave ISPO 2019 Round Up

Brandwave ISPO 2019 Round Up. Fresh from ISPO - the world’s largest sports trade show…

Oliver Robinson18/02/2019

Brandwave Team

Ride 100 Round Up

Ride 100 Round Up, with a start wave shortly after 6am, alarms were set for…

Oliver Robinson22/08/2018

Industry news

Eurobike 2018

This week Account Director Ollie headed over to our second home in Friedrichshafen for the…

Oliver Robinson13/07/2018

Brand Test

Brandwave Brand Test: Métier Beacon

Lighting up the lanes: Account Director Ollie gives the Métier Beacon a run for its…

Oliver Robinson25/04/2018

Brand Test

Brandwave Brand Test: dhb Aeron

Account Director Ollie heads out for a ride around the South Downs with dhb's Aeron…

Oliver Robinson06/09/2017

Brand Test

The Brandwave Brand Test: Stance Fusion Snow

The Brandwave Brand Test: Stance Fusion Snow This year we will be trying out and…

Oliver Robinson25/01/2017

Strategic thinking

Creativity and efficiency are not always aligned

So how do you manage and develop a team without inhibiting creativity? Vicky explains all…

Oliver Robinson22/07/2016

Industry news

Eurobike 2015 |60 Second Roundup

Shortly after enjoying a slice of 'Schwarzwälder Kirschtorte’, otherwise known as the best cake in…

Oliver Robinson10/09/2015

Industry news

OutDoor 2015 – Brandwave to host panel discussion.

Timing, placing, pricing - sustainable distribution and retail strategies. OutDoor 2015 is just around the…

Oliver Robinson10/07/2015

Sports news

Banff Film Festival

Pre-theatre sashimi, an overly energetic Patagonian dog and tales of adventure – Brandwave do The…

Oliver Robinson26/03/2015

Industry news

Why Engagement Marketing Is Key At ISPO

Clocking up the kilometers walking around ISPO last week, it was fantastic to see so…

Oliver Robinson18/02/2015

Industry news Strategic thinking

Welcome to NetworkB…

Facilitating collaborations for the European sports industry. An idea that came about after a meeting…

Oliver Robinson26/09/2014

Industry news

Eat. Sleep. Bike. Repeat. Olli and Vicky do Eurobike 2014.

Last week saw Vicky and Olli flying back to Germany to catch up with our…

Oliver Robinson05/09/2014

Industry news

Burritos, torrential downpours & action cams – Ollie does OutDoor.

After a 5am breakfast bap from Pret, flight over to Zurich and a ride around…

Oliver Robinson25/07/2014

Industry news

Ollie goes Arnie – The official Brandwave FIBO show review

Body builders, monster salads and the odd overenthusiastic Italian cycling instructor to boot, it can…

Oliver Robinson01/05/2014

Brandwave Team

Brandwave Team takes on the Bleep Test for Sport Relief

Brandwave account manager Ollie Robinson reflects on the inaugural Brandwave Bleep test that saw the…

Oliver Robinson27/03/2014

Sports news

Writing left handed, my chip hat and the attack of the seagulls – The controversial BBC commentary on the Olympic Women’s Snowboard Slopestyle

It’s become more controversial than Justin Bieber’s driving licence and Miley Cyrus’ Twerking… The BBC…

Oliver Robinson11/02/2014

UTMB, Cowbells, and the Business of Running

A Week in Motion – London Marathon 2025 with Brandwave

The National Running Show 2025

ISPO 2023 Recap

Blue Earth Summit Recap

Eurobike Round Up 2023

What Makes an Iconic Marketing Campaign Iconic?

Cycling across the Sierra Nevada

Will a global health pandemic get our infamously inactive nation active?

Brandwave ISPO 2019 Round Up

Ride 100 Round Up

Eurobike 2018

Brandwave Brand Test: Métier Beacon

Brandwave Brand Test: dhb Aeron

The Brandwave Brand Test: Stance Fusion Snow

Creativity and efficiency are not always aligned

Eurobike 2015 |60 Second Roundup

OutDoor 2015 – Brandwave to host panel discussion.

Banff Film Festival

Why Engagement Marketing Is Key At ISPO

Welcome to NetworkB…

Eat. Sleep. Bike. Repeat. Olli and Vicky do Eurobike 2014.

Burritos, torrential downpours & action cams – Ollie does OutDoor.

Ollie goes Arnie – The official Brandwave FIBO show review

Brandwave Team takes on the Bleep Test for Sport Relief

Writing left handed, my chip hat and the attack of the seagulls – The controversial BBC commentary on the Olympic Women’s Snowboard Slopestyle

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