Is Nike the next Nokia? What went down at Nike and what can we all learn from it? Industry newsStrategic thinkingThought Leadership Is Nike the next Nokia? What went down at Nike and what can we all learn from it?Brandwave Founder, Daniel Macaulay weighs in on what went wrong and what he thinks the…Daniel Macaulay03/10/2024
OutDoor by ISPO and the Zombie Apocalypse EventsIndustry newsInnovationStrategic thinkingThought LeadershipTradeshow OutDoor by ISPO and the Zombie ApocalypseFreshly returned from OutDoor by ISPO in Germany, Brandwave Founder, Daniel Macaulay recaps on what…Daniel Macaulay12/06/2024
Podcast: The Truth About Bad Decisions Industry newsInsightsPodcastStrategic thinkingThought Leadership Podcast: The Truth About Bad DecisionsCarving out a successful career in sports is never easy and there’s no 'conventional roadmap'…Daniel Macaulay02/01/2024
The New Face of Sports PR in the Era of Vanity Metrics Brandwave TeamStrategic thinking The New Face of Sports PR in the Era of Vanity MetricsDan gives his take on vanity metrics.Daniel Macaulay28/07/2023
Outdoor Brands and the Blurring of the Lines Brandwave TeamCurrent EventsIndustry newsSports newsStrategic thinkingThought Leadership Outdoor Brands and the Blurring of the LinesDan gives his take on the latest brand strategy trend.Daniel Macaulay21/10/2022
Brandwave at Web Summit 2021 Brandwave TeamCurrent EventsIndustry newsSports newsStrategic thinkingThought Leadership Brandwave at Web Summit 2021Dan reports back on his and Ollie's trip to Web Summit 2021 and the topics…Daniel Macaulay15/11/2021
ISPO 2021 – Brandwave BeerFest Brandwave Team ISPO 2021 – Brandwave BeerFestBrandwave Founder, Dan Macaulay reflects on an evening to remember… ISPO 2021 - Brandwave BeerFest.…Daniel Macaulay10/02/2021
Brandwave TeamCurrent EventsIndustry newsSports newsStrategic thinkingThought Leadership Fitness & Active Brands SummitWhat is the new fitness industry reality? Brandwave Founder, Daniel Macaulay recently had the honour…Daniel Macaulay10/11/2020
The shift towards digital sports events and activations Brandwave TeamCurrent EventsIndustry newsSports newsStrategic thinking The shift towards digital sports events and activationsIn this blog, Dan looks at the new and evolving opportunities around turning events that…Daniel Macaulay05/05/2020
NetworkB goes digital Brandwave TeamCurrent EventsIndustry newsSports newsStrategic thinking NetworkB goes digitalBrandwave Founder, Dan Macaulay looks back on our first fully digital iteration and the key…Daniel Macaulay07/04/2020
Adapting your sports marketing to survive coronavirus Brandwave TeamCurrent EventsIndustry newsSports newsStrategic thinking Adapting your sports marketing to survive coronavirusIn the face of the global Coronavirus outbreak, Brandwave Founder & CEO, Daniel Macaulay offers…Daniel Macaulay18/03/2020
What it’s like to speak at the world’s largest bike show? Industry news What it’s like to speak at the world’s largest bike show?Brandwave Founder, Daniel Macaulay recently gave a keynote talk about brand positioning at Eurobike tradeshow…Daniel Macaulay12/09/2017
Eurobike: Better Bike Brands – How to leverage brand positioning Industry news Eurobike: Better Bike Brands – How to leverage brand positioningBrandwave CEO and Founder, Dan Macaulay, speaks about "Better Bike Brands - How to leverage…Daniel Macaulay23/08/2017
Feel the power of Brand Transcendence Strategic thinking Feel the power of Brand TranscendenceIn his latest blog, Brandwave Founder and Head of Strategic, Daniel Macaulay reflects on his…Daniel Macaulay20/12/2016
Brandwave’s Top Olympic Moments Sports news Brandwave’s Top Olympic MomentsThe Rio Olympic Games gave us everything from Great British triumphs to inspirational international performances…Daniel Macaulay09/09/2016
Pulling our weight for Syria Brandwave Team Pulling our weight for SyriaSometimes it takes just one image of another persons suffering to trigger a global response for help. Although…Daniel Macaulay20/10/2015
Brandwave’s collaboration workshop at the OIA conference. Strategic thinking Brandwave’s collaboration workshop at the OIA conference.The Facilitation of Collaboration Brandwave's MD, Dan, takes a few moments to reflect on the…Daniel Macaulay16/04/2015
Trade show season 2015 – The Brandwave ISPO predictions Industry news Trade show season 2015 – The Brandwave ISPO predictionsAnd before you can say ‘ wiener schnitzel’, the German tradeshow season is upon us…Daniel Macaulay08/01/2015
What influence can sport have on our personalities and career skills development? Strategic thinking What influence can sport have on our personalities and career skills development?After a recent trip back to his homeland of Ireland, Brandwave Managing Director, Dan takes…Daniel Macaulay01/07/2014
Gold star for us – Top of the class in the UK creative industry Brandwave Team Gold star for us – Top of the class in the UK creative industryIt’s about time we gave a big shout out to the supremely talented UK creative…Daniel Macaulay03/04/2014
The Handmade Brand Strategic thinking The Handmade BrandIn the action sports world, a company’s identity has almost always been as important as…Daniel Macaulay18/03/2014
I’ll show you mine if you show me yours – 10 top tips for maximizing ROI on your exhibition stand Strategic thinking I’ll show you mine if you show me yours – 10 top tips for maximizing ROI on your exhibition standBright, Agenda, Bread and Butter, ISPO… for the sports hardware and apparel industry, ‘tis most…Daniel Macaulay13/01/2014