Bringing back the Brandwave BrandTest! 
Creative Director, Al tries out the new leather Merrell Moab 2's in our new Brandwave…
Alastair Lecomte20/03/2025
Evolution in Sports and Lifestyle Choices: A Shift in Paradigms 
Creative Director, Alastair takes a look how the sport and outdoor world is arguably at…
Alastair Lecomte12/03/2024
The Strategic Significance of Brand Redesign in Sports Marketing 
As the mastermind behind Brandwave’s very own ‘Project X’, Creative Director Alastair explains why we…
Alastair Lecomte08/02/2024
Branding is not what people think it is… 
Al gives his take on what ‘Branding’ is and isn’t.
Alastair Lecomte02/03/2023
We don’t just enter awards, we judge them. 
Creative Director Al, tells us about his stint as a judge for an international photography…
Alastair Lecomte08/11/2022
Hike Bike Paddle 3.0 – The North Yorkshire Edition… 
Creative Director Al looks back to an epic charity challenge of hiking, biking and paddling…
Alastair Lecomte29/09/2022
Brandwave Founder Daniel Macaulay was invited to WebSummit in Lisbon, Portugal to chair a panel…
Alastair Lecomte11/02/2020
Dan and Ollie recently attended FIBO 2019. Whilst there, they spoke with some of the…
Alastair Lecomte01/07/2019
Blast from my Past – The Resurgence of Retro Sports Brands 
Senior Designer Al Lecomte looks at how retro sports brands have had a resurgence in…
Alastair Lecomte10/01/2018
