Sports Activation Agency
Marketing activation is an opportunity to think creatively about bringing your brand to life.
Experiential Marketing
Sponsorship and partnerships
In-store and retail staff training
Trade shows
Collaborative content
Influencer and collaborations
Events
As a sports activation agency, our specialist activation team is passionate about experiential campaigns that communicate everything that your brand stands for.
Whether your brand activation is to drive brand awareness, reach a new audience group, position yourself as the leader in your category or inspire behavioural change, we build and execute activation plans that meet your objectives, communicate your core message and create brand advocates.
01.
Experiential Marketing
At Brandwave, we love to create experiential marketing campaigns that bring your brief to life and captivate your target audience. Our goal is to leave your audience with a memorable experience that sets your brand apart from others.
02.
Sponsorship and Partnerships
With unrivalled knowledge in the sports industry, we build sports partnership strategies for brands to engage with their audience through sport. This could be collaborating at a sporting event, or partnering up with a team, athlete or brand.
03.
In-store and Retail Staff Training
Making sure your brand’s identity is communicated at every touch point with the customer is crucial to successful brand positioning. We run retail sales training for sports brands to ensure your in-store team fully understand your brand to portray the personality of your brand consistently.
04.
Trade Shows
We develop trade show marketing strategies and campaigns that step away from typical B2B. We seek to communicate what your brand stands for and your key brand messages in an innovative way.
05.
Collaborative Content
Our sports content marketing services drive the success of our client campaigns. We work collaboratively to produce captivating and unique marketing content, tailored to channels to ensure we're communicating your brand in an integrated style.
06.
Influencer and Collaborations
We help to identify relevant sports influencers to grow your brand. We build strategies to ensure our clients get the most out of these collaborations, providing guidance to ambassadors to communicate the brand’s message in a consistent and impactful way.
07.
Events
Our events team has a wealth of experience organising sports marketing events of all sizes. We understand the challenges involved in executing a successful event, so we make sure to provide a comprehensive service to support you in profiling your brand.
08.
Fan Engagement
In an increasingly always-on, multichannel world it’s easy for your message to get lost. We actively enhance your fan engagement by developing a cohesive message that is delivered to your fans at every opportunity.
Our most relevant activation case studies
Suunto 7 Launch
Suunto released their first ever smartwatch, the Suunto 7. Building on the key campaign messages Brandwave were challenged to conceptualise and deliver the UK launch event.
Reebok Ragnar
As global title sponsor of the event, and the second one of it’s kind in the UK, Reebok wanted to amplify their partnership and provide the 1200 runners with a series of activation areas over the event to enrich their whole experience.
Salomon Trail Running Festival
Originally the Salomon Sunset Series, this event series was the first of its kind, developed to grow trail running as a sport. Working in partnership with Salomon we’ve grown the series in 2018 and 2019 to be even bigger and better.
