Who are the Brandwave Team

Daniel is the Founder & CEO of Brandwave Marketing - one of the world's leading sports marketing consultancies and the chosen agency of many of the sports industry’s leading brands including Adidas, BMW, Scott, The North Face, Les Mills, INEOS, Wiggle, and Salomon.

With a lifetime spent teaching and competing in sport himself, Daniel is passionate believer in the power of sport as a catalyst for positive change on multiple levels. He is also a respected speaker in the global sports and marketing industries with keynote talks at Web Summit, Amazon, EuroBike, ISPO, and The European Outdoor Group Summit.

Daniel is an ambassador of The Blue Earth Summit and a Non Exec Director of Visit Chichester/ The Great Sussex Way. He sits on the UK Sport & Outdoor Forum think tank and is a mentor to fit-tech start-ups as part of UKActive's ActiveLab program. Daniel is part of the international judging panel for the annual UK Active and Endorphin Sports Film Awards.

More recently, Daniel Co-Founded FoamLife - a disruptive new flip flop brand that is taking the global footwear industry by storm.

Growing up in Ireland, Daniel completed a Degree in Marketing and a Masters Degree in Business Studies at Dublin Business School. Following on from that, Daniel worked for 4 years as European Marketing Director for the iconic American surf brand, O’Neill.

Daniel founded Brandwave 16 years ago and now spends his time consulting for key clients on their global B2B and B2C marketing strategies.

Oliver is a brand and marketing consultant with over a decade of direct experience in the sport and outdoor industries.

He is the Managing Director of Brandwave Marketing and has worked alongside many of the world’s most iconic sports brands.

As a self-affirmed avid cyclist and trail runner, Oliver is a firm believer in sports as a catalyst for positive change both on a personal, and professional level. This has led Oliver to pursue a career dedicated to sports and delivering global behaviour change campaigns.

He is a member of the UK Sport & Outdoor Leaders Forum, sits on the Outdoor Industries Association Development Board, on the judging panel for the ukactive Awards, guest host of the Outside & Active podcast and has mentored tech start-ups as part of the Web Summit Mentor Hours programme.

Oliver is also a trustee of the Youth Adventure Trust - a UK based charity supporting vulnerable young people learn valuable life lessons via positive outdoor experiences.

Vikki is a dynamic PR and communications specialist with over 20 years of experience in media relations, sports marketing, and event management.

Her expertise shines in the sports, fitness, outdoor, and lifestyle sectors, where she has led high-impact campaigns and secured outstanding earned media coverage for prominent brands such as On, Canyon, Thule, Sealskinz, and ZONE3.

Vikki is known for building strong, lasting relationships with clients, media, and community partners, and her network is impressive. She leverages these connections to consistently secure top-tier media placements that elevate brand visibility and engagement, delivering measurable results.

With a genuine passion for sport, Vikki truly lives the lifestyle she promotes. Whether out for a run with her energetic Cavapoo or taking an outdoor swim, she’s always on the move. She’s also a qualified preschool gymnastics and swimming coach, inspiring the next generation to embrace movement and an active lifestyle.

Alastair is the Creative Director for Brandwave Marketing, a prominent position reflecting three decades of brand, creative, design and marketing expertise. With a career marked by versatility and innovation, Alastair has established himself as a highly experienced conceptual and strategic thinker. His professional journey has taken him across a wide spectrum of industries, demonstrating his adaptability and creative prowess. Alastair's portfolio includes contributions to diverse sectors, ranging from tourism to finance and automotive to sport & outdoor.

His multifaceted role extends beyond creative direction. Alastair Lecomte is also recognised as a judge for industry-related awards, where his keen eye for creativity and innovation plays a pivotal role in recognising excellence. Furthermore, he serves as a creative consultant, leveraging his practical knowledge in advertising, print, web, app design, and brand & creative campaign development.

Alastair's career is a testament to his dedication to pushing creative boundaries and driving results across various marketing and creative landscapes.

Maryam is a passionate surfer, designer, and adventurer. With a degree from the University of the Arts London, she honed her creative skills at Bahrain International Circuit, playing a key role in delivering five Bahrain Grand Prix events.

Now, she works remotely while travelling the world in pursuit of creative inspiration and new surf spots.

At Brandwave, she blends her love of surfing with a deep understanding of branding and Middle Eastern culture to support the launch of Bahrain Surf Park.

Outside of work, you’ll find her skiing in the French Alps, training at indoor cycling studios, or making history as the first Bahraini woman to surf in Brazil!

As Key Account & Marketing Director, Will has worked alongside start-ups to establish the foundations of their new brand, right through to consulting with some of the most established global organisations to rediscover their brand and help to shape their future marketing strategy.

Will previously worked at the Premier League Charitable Fund, where he played a pivotal role in training and workforce development for the 92+ Club Community Organisations across the Premier League and English Football League. Prior to that, he made significant contributions as part of the Tennis for Kids delivery group at the LTA, enabling over 60,000 children to experience tennis for the first time.

Outside of the office, you'll find him logging runs, workouts, golf and dog walks on Strava, getting out on the water, watching his beloved Liverpool, or back on the tennis court.

Tanya has a background in finance and has worked within several businesses to control the finance and accounts. She is AAT level 4 qualified and enjoys crunching numbers. Since joining the Brandwave team Tanya has been responsible for managing the finances across various projects and is enjoying gaining insight into the finances of the sports marketing world.

Tanya trained as a professional dancer before starting her career in finance therefore has always been into fitness and well-being. If you don’t find her on the dance floor, she will be in a group exercise class or carrying out a quick HIIT session in her front room. She loves the outdoors and is continually looking for a new walk or commuting on the bike with her son in tow.

Having joined Brandwave as a Designer, Jamie brings a wealth of design experience to the Brandwave team. He is jointly responsible for bringing to life global campaigns, content production and creative assets for some of our most high-profile clients.

Jamie is relied on to support with all creative output from the Brandwave Studio. He studied Graphic Design at university and has since accumulated over 9 nine years of experience within the industry.

Much of his work is inspired from a lifetime of enjoying sport. From a very young age, sport has played a key role in his day to day living and he loves to be surrounded by like-minded people – especially when it involves working with many iconic brands in the industry.
In his own time, Jamie likes to spend time out on the golf course, on the local bike lanes and out on the water or coming down a ski slope.

Emile is Brandwave's answer to Chuck Norris. He takes his commitment to sport to another level and is more than a little bit competitive. A keen windsurfer you'll find him teaching Dan how to backloop, surfing, mountain biking and just about anything that gets the heart racing.

Emile has a 1st Class BSc (Hons) Maths and Artificial Intelligence, over 10 years PHP and open source experience. He heads up our digital team and specialises in Drupal and WordPress