Meet the team

The Brandwave team come from a broad spectrum of sporting backgrounds, from enthusiastic amateurs to Olympic athletes.

We all share an unrelenting passion for sports. It's this that sets us apart and makes us unique, we can understand our client’s target market because we are their target market.

The Brandwave leadership team:

Daniel Macaulay

Founder / CEO

Daniel is the founder and CEO at Brandwave. Growing up in Southwest Ireland, he was surrounded by some of the best surfing and windsurfing conditions in the world and spent much of his youth teaching and competing in windsurfing. As a member of the Irish National Windsurfing Team, Daniel competed all over the world. Travel and discovering new waves is still one of Daniel’s biggest passions and it’s doesn’t take long for him to get itchy feet again once he’s back in the office. Daniel has a degree in marketing and an MBA from Dublin Business School. Formerly the European Marketing Director for O’Neill, Daniel works primarily as a strategic consultant for our clients including adidas, BMW and The North Face.

Jessica Rouse

Head of Strategy

As Head of Strategy, Jessica oversees all strategic projects and leads Brandwave’s strategic department. She is also responsible for developing and maintaining partnerships with our clients in the UK and Globally. Brandwave’s strategic department covers projects such as brand and campaign strategy and business and marketing consultancy projects. With a background in management consultancy and a PhD in materials science often Jessica looks after our more technical and scientific brands. As a massive fitness and group exercise fan she can often be found in boutiques and studio classes around the globe. When not in the office Jessica will be mainly found cooking up healthy and nutritious treats for the team, at the gym, road biking, on her SUP or running around after her daughter on the beach.

Alastair Lecomte

Creative Director

As Creative Director at Brandwave, Al is ultimately responsible for the creative direction of all of our projects and the development of the creative team, as well as being a full-time designer himself. With more than 20 years under his belt he brings a wealth of experience to the table. He has worked across a number of industry sectors, including sport, outdoor, travel, FMCG, automotive, technology and finance with prestigious clients such as HP, Rolls Royce, Ford, Dunlop, Land Rover and Salomon. Al continually looks to progress Brandwave's creative offering, ensuring that we continue to be at the top of our game.

Oliver Robinson

Key Accounts Director

As Key Accounts Director and Strategic Consultant, Ollie has worked with many leading brands from across the sport, outdoor, fitness, triathlon and bike worlds.Since joining the Brandwave team, Ollie has successfully delivered a wide variety of both creative and strategic projects from global re-brands, award-winning campaigns and video production through to developing comprehensive global brand strategies.

Having graduated with a BA Hons in Marketing, and specialising in the sports sector as part of his final year studies, Ollie brings a strategic perspective and core industry insight to all projects he oversees. A self-proclaimed avid road biker, skier and advocate for getting out there outside of the 9-5, he’s also a truly affirmed member of the target audience.

Josie Fabian

Senior Account Manager

With a career spanning multiple areas of marketing, from events & activations to eCommerce & Digital, Josie has gained invaluable experience whilst working with some of the world's leading brands on a global scale over the years.

Since joining the Brandwave team in 2019, Josie has spearheaded the use of digital in; activations, campaigns and launches via new influencer marketing techniques & online events. She has also been key in the success of projects offline too, playing a vital operational role in strategic consultancy, activations, photoshoots and creative.

Having grown up near the coast with the Southdowns National Park on her doorstep, Josie absolutely loves the outdoors. If you don’t see her in the office, you can guarantee she’ll be SUP’ing on the solent, running her local trails, cycling the downs or travelling the world for her next adrenaline filled adventure.

William Cowell

Account Manager

As an Account Manager at Brandwave, Will is responsible for working with clients to deliver projects on brief, on time and on budget. Will joined Brandwave from the Premier League Charitable Fund, where he worked across training and workforce development for the 92+ Club Community Organisations across the Premier League and English Football League. Before that, he worked at the LTA as part of the Tennis for Kids delivery group, which provided over 60,000 children with the opportunity to try tennis for the first time.

Outside of work, Will spends most of his time submitting his running stats to Strava, getting in the water and generally being active across a range of sports.