The Royal National Lifeboat Institution (RNLI) is the largest charity that saves lives at sea, around the coasts of the UK and Ireland. Founded in 1824, their lifeboat and lifeguard teams have saved in excess of 140,000 lives. The RNLI have 237 lifeboat stations, with 444 lifeboats and have RNLI Lifeguards operating on more than 200 beaches.
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The Challenge
As avid watersports enthusiasts ourselves, we have a huge amount of respect for the work RNLI do, Brandwave are honoured to work with the RNLI on an ongoing basis delivering brand strategy, integrated creative campaigns, animations and videos. The RNLI approached Brandwave to create a series of educational fishing vessel stability films, to be used in training programs and online. The objective of this campaign was to challenge and change behaviour in Fisherman, traditionally a difficult target audience for the RNLI to engage with. The films needed to communicate a range of complex topics from overloading to modifying the vessel. The RNLI needed these messages to be communicated in both a simple and straightforward way, whilst not alienating the target audience.
