Sports Marketing Agency

Based in the UK and Germany, Brandwave is an award winning, full-service sports marketing agency. Delivering on a global scale with some of the most successful brands in the industry, our work is driven by our genuine passion for sport and the outdoors. Inspired by our shared interests, we work closely with our clients to create effective and unforgettable campaigns, which can be seen all over the world.

SHIMANO EP8 Global Campaign

Primeflex Global Campaign & Website

Mac in a Sac Adventure Day

INEOS Energy Station Website Design and Build

Brandwave Team

If Design was a Sport

I find it challenging to write about myself, so let’s pretend that you know me… The best way to describe myself? I do sports. I also did Olympics. I now…
Brandwave TeamCurrent EventsIndustry newsSports newsStrategic thinking

Is Sustainability a Form of Elitism

Senior Account Manager, Matt, looks at the vast topic that is sustainability, its accessibility and whether it’s a form of elitism.
Brandwave Team

ISPO 2021 – Brandwave BeerFest

Brandwave Founder, Dan Macaulay reflects on an evening to remember… For the past 19 years, ISPO Munich has always been the highlight of our tradeshow calendar. As the world’s largest…


Brandwave Coffee Bar

Join Our Strava Club

Pip Hare Ocean Racing

Supporting Youth Adventure Trust

What they’re saying

Their commitment to succeed was second to none & they really did go above & beyond what I have ever experienced with any other agency throughout my career.

Paul Griffiths | Salomon | Brand Manager

We thoroughly enjoyed working with the Brandwave team. Beyond the concept, the execution of the work was fantastic. They were incredibly easy and efficient to work with.

Jamie Douglas | Dunlop | Marketing Director

Brandwave were hands-on and actively engaged in bringing this new platform to life, we thoroughly enjoy working alongside the team

Alexa Chilton | Energy Station Project Manager | INEOS

Only seven words - On time. On budget. Highly professional. Creative.

Patrick Stehle | Brand Communication and Customer Relations | BMW

A great team to work with at every touch point – professional dedicated and above all exceed expectations.

Richard Codgbrook | Head of Marketing EMEAI | Original Muck Boot Company

Working with the Brandwave team has been a creative and strategic journey that led us to a great concept for our new category.

Mona Stein | Product Marketing Manager | CEP

Brandwave takes the time to understand the client and their long-term objectives, meaning we were all singing from the same hymn sheet.

John Spickernell | Marketing Manager | Westbeach

Working with the Brandwave Team has been an absolute pleasure. Their knowledge has been invaluable.

Gabriella Hewitt | Marketing & Communications Manager | 1851 Trust

We are a complex organisation, with many stakeholders in different countries but the team managed this effortlessly and professionally.

Charlotte Dewhurst | Global Marketing Director – B2B and B2I | LES MILLS INTERNATIONAL

We were so happy with the ‘Made for Each Other’ campaign that we decided to roll it out across all Shimano product categories.

Martin Ilg | European Marketing Coordinator | Shimano

Brandwave created an excellent, thought out execution which helped us to engage and excite influencers and media.

Sarina Pietrosanti | UK Marketing | Suunto

We were really impressed & charmed by the professionalism and expertise of the Brandwave team.

Lieve Vanden Berghe | Senior Vice-President International Marketing | DJO Global

The leadership and professionalism Brandwave brought to this project journey was incomparable.

Kerri O’Brien EdD, MBA, CSCS | VP Marketing, Product Development and Education | Eleiko

I realised from the start of this project, the whole Brandwave team are passionate athletes themselves.

Marlene Schnabel | Global Brand Manager Racing | arena

Their creativity and knowledge in the sports market really complemented the overall final product.

Christine Kenny | Creative Producer | RFE International

Working with Brandwave has been a journey into creativity and strategic execution channelled into a stunning concept.

Mauro Baldini | Communications Manager | Northwave

Brandwave’s approach meant we could learn from racers, rowers, coaches and volunteers and communicate an inclusive message that means something to everyone.

Phil Hornsey | Director of Membership & Rowing Community| British Rowing

They were able to create a concept that really captured the message we wanted to explain in a simple & revolutionary way.

Aran Tapiador | Marketing & E-Commerce Manager | Orca

The attention to detail from interpreting our brief to the production of the end product was standout.

Nick Fecher | Community Safety Product Manager | RNLI

Brandwave are excellent at communicating. Their structured approach brought clarity to our thinking & allowed us to deliver more consistent creative campaigns.

Kirsty Smith | Marketing Manager | DHB