Based in the UK and Germany, Brandwave is an award winning, full-service sports marketing agency. Delivering on a global scale with some of the most successful brands in the industry, our work is driven by our genuine passion for sport and the outdoors. Inspired by our shared interests, we work closely with our clients to create effective and unforgettable campaigns, which can be seen all over the world.

Land Rover Explore: The Outdoor Phone Global Launch Campaign

INEOS GRFF Website Design and Build

Suunto 7 – UK Influencer and Media Product Launch Event

Salomon #RunUnexpected

Brandwave TeamCurrent EventsIndustry newsSports newsStrategic thinking
27/03/2020

Is a global health pandemic the defining moment that finally gets our infamously inactive nation active? I think it might just be…

Tell people they can’t, and they will ultimately want to.
Brandwave TeamCurrent EventsIndustry newsSports newsStrategic thinking
18/03/2020

Coronavirus – adapting your marketing strategy to survive the crisis

In the face of the global Coronavirus outbreak, Brandwave Founder & CEO, Daniel Macaulay offers some practical marketing advise for the sports and fitness industry on how to adapt and…
Brandwave TeamIndustry newsSports newsStrategic thinking
11/02/2020

WebSummit 2019

Brandwave Founder Daniel Macaulay was invited to WebSummit in Lisbon, Portugal to chair a panel discussion entitled ‘Womens Sport Revolution – Inside the World Cup’ on the Sports Trade stage.

Ordnance Survey Wins Campaign Of The Year Award At UK Active Awards

With such a tough line up in this category, we’re incredibly proud to have been part of this award-winning campaign. It’s projects like this that remind us why we work in this sector. It’s brilliant to see this campaign unifying the whole outdoor industry, who are now working together to enforce positive behavioural change.

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What they’re saying

We were really impressed & charmed by the professionalism and expertise of the Brandwave team.

Lieve Vanden Berghe | Senior Vice-President International Marketing | DJO Global

Their creativity and knowledge in the sports market really complemented the overall final product.

Christine Kenny | Creative Producer | RFE International

The attention to detail from interpreting our brief to the production of the end product was standout.

Nick Fecher | Community Safety Product Manager | RNLI

I realised from the start of this project, the whole Brandwave team are passionate athletes themselves.

Marlene Schnabel | Global Brand Manager Racing | arena

Only seven words - On time. On budget. Highly professional. Creative.

Patrick Stehle | Brand Communication and Customer Relations | BMW

Working with the Brandwave team has been a creative and strategic journey that led us to a great concept for our new category.

Mona Stein | Product Marketing Manager | CEP

Brandwave takes the time to understand the client and their long-term objectives, meaning we were all singing from the same hymn sheet.

John Spickernell | Marketing Manager | Westbeach

A great team to work with at every touch point – professional dedicated and above all exceed expectations.

Richard Codgbrook | Head of Marketing EMEAI | Original Muck Boot Company

We thoroughly enjoyed working with the Brandwave team. Beyond the concept, the execution of the work was fantastic. They were incredibly easy and efficient to work with.

Jamie Douglas | Dunlop | Marketing Director

Their commitment to succeed was second to none & they really did go above & beyond what I have ever experienced with any other agency throughout my career.

Paul Griffiths | Salomon | Brand Manager

We are a complex organisation, with many stakeholders in different countries but the team managed this effortlessly and professionally.

Charlotte Dewhurst | Global Marketing Director – B2B and B2I | LES MILLS INTERNATIONAL

We were so happy with the ‘Made for Each Other’ campaign that we decided to roll it out across all Shimano product categories.

Martin Ilg | European Marketing Coordinator | Shimano

Working with Brandwave has been a journey into creativity and strategic execution channelled into a stunning concept.

Mauro Baldini | Communications Manager | Northwave

They were able to create a concept that really captured the message we wanted to explain in a simple & revolutionary way.

Aran Tapiador | Marketing & E-Commerce Manager | Orca

Brandwave are excellent at communicating. Their structured approach brought clarity to our thinking & allowed us to deliver more consistent creative campaigns.

Kirsty Smith | Marketing Manager | DHB