The Sports Marketing Agency


Over 10 Years at the forefront of the sports marketing industry


An award-winning full service marketing agency

Strategic | Creative | Digital | Activation - Redefining the way the sports industry communicates


Specialising in the sports market

Our work is driven by our genuine passion for sports and the outdoors


Delivering on a global scale

We create unforgettable campaigns which can be seen all over the world


Leading the industry

With some of the most talented minds in the business, we collectively move the sports industry forward


Using sport to make a difference

We want to positively contribute to the world around us, using sport as a catalyst for social change

Based in the UK and Germany, Brandwave is an award winning, full-service sports marketing agency. Delivering on a global scale with some of the most successful brands in the industry, our work is driven by our genuine passion for sport and the outdoors. Inspired by our shared interests, we work closely with our clients to create effective and unforgettable campaigns, which can be seen all over the world.

Land Rover Explore: The Outdoor Phone Global Launch Campaign

Ordnance Survey GetOutside Identity & Campaign

Salomon Trail Running Festival

Reebok Ragnar Event

Strategic thinking

Generation Inactive – How Organisations are Tackling Childhood Inactivity

With technology becoming seamlessly woven into our day-to-day lives, it is becoming increasingly difficult to imagine a life without it. For young people, it would be impossible for them to…
Brandwave Team

Ride 100 Round Up

With a start wave shortly after 6am, alarms were set for a super early wake-up call. A quick warm-up ride to the Olympic Park, bags dropped and we were on…
Industry news

Should Sportswear Brands use Athletes not Models?

Meryl David, the Olympic ice dancer, tweeted 3 pictures side by side: Bella Hadid wearing Nike, Kylie Jenner wearing Puma, and Aly Raisman (gymnast) wearing Reebok. The tweet read, “I’ll…

Ordnance Survey Wins Campaign Of The Year Award At UK Active Awards

With such a tough line up in this category, we’re incredibly proud to have been part of this award-winning campaign. It’s projects like this that remind us why we work in this sector. It’s brilliant to see this campaign unifying the whole outdoor industry, who are now working together to enforce positive behavioural change.

Read our case study
What they’re saying

We were really impressed & charmed by the professionalism and expertise of the Brandwave team.

Lieve Vanden Berghe | Senior Vice-President International Marketing | DJO Global

Their creativity and knowledge in the sports market really complemented the overall final product.

Christine Kenny | Creative Producer | RFE International

The attention to detail from interpreting our brief to the production of the end product was standout.

Nick Fecher | Community Safety Product Manager | RNLI

I realised from the start of this project, the whole Brandwave team are passionate athletes themselves.

Marlene Schnabel | Global Brand Manager Racing | arena

Only seven words - On time. On budget. Highly professional. Creative.

Patrick Stehle | Brand Communication and Customer Relations | BMW

Working with the Brandwave team has been a creative and strategic journey that led us to a great concept for our new category.

Mona Stein | Product Marketing Manager | CEP

Brandwave takes the time to understand the client and their long-term objectives, meaning we were all singing from the same hymn sheet.

John Spickernell | Marketing Manager | Westbeach

A great team to work with at every touch point – professional dedicated and above all exceed expectations.

Richard Codgbrook | Head of Marketing EMEAI | Original Muck Boot Company

We thoroughly enjoyed working with the Brandwave team. Beyond the concept, the execution of the work was fantastic. They were incredibly easy and efficient to work with.

Jamie Douglas | Dunlop | Marketing Director

Their commitment to succeed was second to none & they really did go above & beyond what I have ever experienced with any other agency throughout my career.

Paul Griffiths | Salomon | Brand Manager

We are a complex organisation, with many stakeholders in different countries but the team managed this effortlessly and professionally.

Charlotte Dewhurst | Global Marketing Director – B2B and B2I | LES MILLS INTERNATIONAL

We were so happy with the ‘Made for Each Other’ campaign that we decided to roll it out across all Shimano product categories.

Martin Ilg | European Marketing Coordinator | Shimano

Working with Brandwave has been a journey into creativity and strategic execution channelled into a stunning concept.

Mauro Baldini | Communications Manager | Northwave

They were able to create a concept that really captured the message we wanted to explain in a simple & revolutionary way.

Aran Tapiador | Marketing & E-Commerce Manager | Orca

Brandwave are excellent at communicating. Their structured approach brought clarity to our thinking & allowed us to deliver more consistent creative campaigns.

Kirsty Smith | Marketing Manager | DHB