Sports Marketing Agency

Based in the UK and Germany, Brandwave is an award winning, full-service sports marketing agency. Delivering on a global scale with some of the most successful brands in the industry, our work is driven by our genuine passion for sport and the outdoors. Inspired by our shared interests, we work closely with our clients to create effective and unforgettable campaigns, which can be seen all over the world.

SHIMANO Explore New Grounds Global Creative Campaign

PADI ‘Unfiltered’ Global Campaign

Lazer KinetiCore Global Brand Launch

Snowcard – Website Design & Development

Brandwave TeamStrategic thinkingThought Leadership

Branding is not what people think it is…

Al gives his take on what ‘Branding’ is and isn’t.
Brandwave TeamCurrent EventsSporting ChallengeSports news

Brandwave 2022 – A Year in Review 

Brandwave 2022 - A Year in Review - From global rebrands to sports industry challenges, 2022 has been a year to remember!
Awards JudgingBrandwave TeamCurrent EventsIndustry newsSports newsThought Leadership

We don’t just enter awards, we judge them.

Creative Director Al, tells us about his stint as a judge for an international photography and videography awards.


Brandwave Coffee Bar

Join Our Strava Club

Pip Hare Ocean Racing

Supporting Youth Adventure Trust

What they’re saying

The Brandwave team were diligent in their approach, keeping us on track but injecting new and creative thought leadership to a visual and messaging approach that resulted in us connecting with prospective divers in a more disruptive way.

Lisa Nicklin | PADI Worldwide | Vice President, Consumer Marketing

With our new groundbreaking technology, we knew we had gold in our hands. We 'just' needed the right brand name, brand ID, communication strategy & messaging. For this we turned to the Brandwave team, who clearly guided us and came up with the KinetiCore name and strategy.

Mike Smink | SHIMANO Own Brands | Director

They were able to create a concept that really captured the message we wanted to explain in a simple & revolutionary way.

Aran Tapiador | Marketing & E-Commerce Manager | Orca

Their commitment to succeed was second to none & they really did go above & beyond what I have ever experienced with any other agency throughout my career.

Paul Griffiths | Salomon | Brand Manager

We thoroughly enjoyed working with the Brandwave team. Beyond the concept, the execution of the work was fantastic. They were incredibly easy and efficient to work with.

Jamie Douglas | Dunlop | Marketing Director

Brandwave were hands-on and actively engaged in bringing this new platform to life, we thoroughly enjoy working alongside the team

Alexa Chilton | Energy Station Project Manager | INEOS

Only seven words - On time. On budget. Highly professional. Creative.

Patrick Stehle | Brand Communication and Customer Relations | BMW

A great team to work with at every touch point – professional dedicated and above all exceed expectations.

Richard Codgbrook | Head of Marketing EMEAI | Original Muck Boot Company

Working with the Brandwave team has been a creative and strategic journey that led us to a great concept for our new category.

Mona Stein | Product Marketing Manager | CEP

Brandwave takes the time to understand the client and their long-term objectives, meaning we were all singing from the same hymn sheet.

John Spickernell | Marketing Manager | Westbeach

Working with the Brandwave Team has been an absolute pleasure. Their knowledge has been invaluable.

Gabriella Hewitt | Marketing & Communications Manager | 1851 Trust

We are a complex organisation, with many stakeholders in different countries but the team managed this effortlessly and professionally.

Charlotte Dewhurst | Global Marketing Director – B2B and B2I | LES MILLS INTERNATIONAL

We were so happy with the ‘Made for Each Other’ campaign that we decided to roll it out across all Shimano product categories.

Martin Ilg | European Marketing Coordinator | Shimano

Brandwave created an excellent, thought out execution which helped us to engage and excite influencers and media.

Sarina Pietrosanti | UK Marketing | Suunto

We were really impressed & charmed by the professionalism and expertise of the Brandwave team.

Lieve Vanden Berghe | Senior Vice-President International Marketing | DJO Global

The leadership and professionalism Brandwave brought to this project journey was incomparable.

Kerri O’Brien EdD, MBA, CSCS | VP Marketing, Product Development and Education | Eleiko

I realised from the start of this project, the whole Brandwave team are passionate athletes themselves.

Marlene Schnabel | Global Brand Manager Racing | arena

Their creativity and knowledge in the sports market really complemented the overall final product.

Christine Kenny | Creative Producer | Reebok

Working with Brandwave has been a journey into creativity and strategic execution channelled into a stunning concept.

Mauro Baldini | Communications Manager | Northwave

Brandwave’s approach meant we could learn from racers, rowers, coaches and volunteers and communicate an inclusive message that means something to everyone.

Phil Hornsey | Director of Membership & Rowing Community| British Rowing

The attention to detail from interpreting our brief to the production of the end product was standout.

Nick Fecher | Community Safety Product Manager | RNLI

Brandwave are excellent at communicating. Their structured approach brought clarity to our thinking & allowed us to deliver more consistent creative campaigns.

Kirsty Smith | Marketing Manager | DHB