Creating really effective tone of voice guidelines is always an iterative process that must involve all of the key stakeholders in the company. During this process, we look at many examples of your own copy from different sources. We identify both the common themes and the discrepancies in grammar, accuracy and terms of reference. We also look at your competitor’s copy to help with your copy positioning and identifying the white space.
Our tone of voice process helps you to present technology and will help you to:
1: Identify your real product USPs
2: Contextualise their situation usage
3: Rationalise their end user benefits