Technology Testing

In a world where consumers are ever more skeptical, informed and educated; correctly substantiating and quantifying product claims has never been more important.

Over the years, we have worked with many of our clients to help them test their products both pre and post launch.  In many cases we work with third parties and other clients such as The University Of Chichester, Surry Sports Park and The Sports Vision Institute.  Depending on the brief and the technology involved, we either test in a laboratory environment or in the product’ s natural environment or a combination of both.

“Brandwave conducted a broad series of eyewear technical product tests for us working in collaboration with The University Of Chichester and Optical Surgeon, Nick Dash from The Sports Vision Institute. The data that they provided us with help us to substantiate and quantify our product USPs and accurately measure our new product development results against the competition”.

Global Head Of Marketing I Adidas Eyewear

Watch our behind the scenes movie of the Adidas product testing sessions here: