Sometimes it takes just one image of another persons suffering to trigger a global response for help.
Although thousands have risked their lives to gain sanctuary in Europe recently, the picture of a small Syrian boy washed up on a beach in Turkey this year spoke volumes, embedding the crisis firmly in the conscience of the general public around the globe. Following this desperate incident, people were eager to do what they could to make a difference in Syria, preventing more children and their families from the same fate.
Brandwave organised a rather unique charity event by the name of ‘Row4Syria’ in order to raise funds and awareness to help those worst effected by the Syrian refugee crisis. From humble beginnings, the event quickly grew in size, far exceeding all expectations.