A world leader in the design and manufacture of marine blinds, shades and soft furnishings, since 1990, Oceanair has been taking and delivering on some of the most creative and challenging briefs, from some of the most demanding people in the world, equally they approached Brandwave with a challenging brief to redo their existing website. Oceanair required a completely new design and build with an extensive amount of bespoke functionality such as, intelligent searching, umbrella landing page to separate their core markets, dealer login, distributor finder, product finders and much more.
With such simple looking products but very complex build procedure and a huge array of extra features on offer, their product page design was key to displaying all this information in an effective design, so userbility studies, heat map testing amongst other tests were carried out in order to ensure we got this right, and with this level of detail in the planning and build stages, we created a solid and effective new site for Oceanair which is going from strength the strength.
We developed a custom distributor, dealer and retailer finder that could filter by town, city or postcode and also country.
A mega menu was essential for Oceanair, it gives the viewer structured and easy access to the whole site as well as the ability to switch to other markets from the home screen.
An essential and key feature for the site was a bespoke product finder that would allow you to filter all products by category, application, blind type, fabric and colour.
Current products and discontinued products filters in the product finder.
A hot spot product features function was developed to clearly demonstrate the key features.
A system for ordering spares or replacing products was developed that made it simple for the customer to input the key details to identify the right parts and also upload a photo.
Brandwave have been designing and building websites since the old days of Flash. In this modern, digital world. your website presents your brand to more people than your products themselves making it one of your single most important marketing assets.
Your website is useless if it doesn’t bring your customers knocking on your door, making them excited about your offering and desperate to choose you over your competitors.
We decided to build Oceanair in Drupal to provide them with an easy to manage website solution that will truly stand them apart from the competition and continue to be a solid CMS for them to work with for many years to come.
“We are truly delighted with the look and feel of Oceanair’s new website. Brandwave have successfully positioned us as specialists within each of our core markets, delivering a website that both inspires B2C customers whilst supports our B2B customer base. The feedback we have received has been excellent.”
MARKETING MANAGER | OCEANAIR
The Oceanair site won the 2015 MTA BBEx Marine website award for its clean minimal design, ease of use, clarity of information and overall functionality.