The Client

Reebok Fitness is one of the most established names across the fitness industry. Since the creation of the Reebok Step in 1989, they have continued to drive the home fitness market forwards. Creating fitness and training equipment with the user always at the heart of design, they consistently empower and enable people to achieve their best fitness potential.

The Challenge

Having previously worked on Reebok’s cardio and fitness range video content, we were challenged to further broaden our involvement with the brand and focus on Reebok’s Jet Series Treadmill range. It was crucial that the videos were inline with Reebok’s global direction for the Jet Series category.

The videos needed to communicate the key features and benefits of the Jet Series range by incorporating motion graphics and animated titles and text within the movies.

The Result

To produce the Jet Series movies we created highly detailed storyboards to map out the structure in which the features would appear. After model and location scouting, we decided to shoot at a rugged and abstract location where we had full control over the environment.

Shot in 4K using Black Magic cameras, we chose to capture full motion and slow motion shots that we later interlaced between after effects animations. We also independently sourced a soundtrack to compliment the mood and speed of the movies.