NetworkB 2015


The Leading Sports Industry Networking Event


Network B

Facilitating Collaborations

Collaboration is a growing trend within the sports industry, brands desire to attract new audiences outside of their immediate market peripheral, to strengthen their brand equity in an ever diluting market place.

With brands moving across sectors, there are new markets to be explored, different skill sets and content to be shared, and a greater scope of what can be achieved together. Consequently, NetworkB was born…

NetworkB 2015

Brandwave created the NetworkB concept in 2014 in an attempt to ‘facilitate collaboration’. The unique networking event aims to help sports brands work together across multiple industry sectors. As one of Europe’s leading sports marketing agencies, and the chosen agency of many high-profile sports brands, Brandwave is well placed to host such an event. In October 2015, following on from the overwhelming response from the previous year, the next in the series of ‘NetworkB’ events occurred.

The 2015 Expert Panellists

This year we focused on brand positioning and presented an impressive line-up of keynote speakers and expert panellists. From the CEO of the UK Outdoor Industry Association, to the internationally successful athlete, Eniola Aluko who is re-shaping perceptions of female involvement in sport – the Brandwave speakers held a fascinating and memorable open floor discussion.

Ben Ashlin
Director of Marketing at Monster Energy EMEA

Liz McMahon
Non Executive Director at The Sport & Recreation Alliance

Eniola Aluko
England & Chelsea Ladies Footballer, Founder of Crescenda Sport

Andrew Denton
CEO at Outdoor Industries Association

Chris Hill
Chief Executive at Spinlock

Lieve Vanden Berghe
Senior VP International Marketing at DJO Global


NetworkB is aimed at European CEOs and Marketing Directors, its a private event with attendance by invitation only.

The event is free and this year we have taken the opportunity to raise money for Target Ovarian Cancer. If you want to make a discretionary donation to support the fantastic work they do please click here to make a donation.

View all images from NetworkB 2015 on the Brandwave facebook page.

NetworkB 2014

September 18th saw the inaugural NetworkB event launched. An evening designed to help bring sports brands across different sectors together. Brandwave wanted to facilitate collaboration in a way that had never been done before, inviting over 100 guests from the most forward thinking and respected sports, automotive, marine, tech, nutrition & FMCG brands for an evening in central London.

“It was great to attend the reunion at NetworkB. Thanks to Brandwave for giving me the opportunity, it’s been a great experience.”

Xavier De Le Rue, 7 x World Champion Snowboarder – 2014 Expert Panellist

“I think there is a lot to be said for a subtle shift to a ‘collaborative’ style of working with our partners and I certainly gained a great deal of interesting info from the expert panel on that.”

Phil Kennard, Commercial Manager Ben Ainslie Racing – 2014 Expert Panellist

If you would like more information about NetworkB, please email: