Many large brands start out with a clearly defined message but as the company grows, this message gets steadily diluted. This is particularly true of companies that grow internationally and involve multiple third-parties in the execution of their marketing.
“As brands expand internationally, their internal marketing communication often suffers. Chinese whispers is often the main cause of a brand message diluting and becoming ambiguous”
The delivery stage follows on from our discovery stage and involves creating all of the strategic framework documentation to help execute and manage the development stage: