Monthly Archives

June 2014

2014Sporting Events

It’s (probably not) coming home… How should reactive marketers handle an almost inevitable World Cup group stage defeat?

Vicky's stance on England's recent performance in the World Cup, and how this will affect…
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Chasing the American dream – The marketing potential of Sir Ben Ainslie’s new America’s Cup campaign

With the recent announcement from Sir Ben Ainslie on leading a British team to an…
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