The Sports Marketing Agency


Over 10 Years at the forefront of the sports marketing industry


An Award Winning Full Service Marketing Agency

Strategic | Creative | Digital - Redefining the way the sports industry communicates


Specialising in the Sports Market

Our work is driven by our genuine passion for sports and the outdoors


Delivering on a Global Scale

We create unforgettable campaigns which can be seen all over the world


Leading the Industry

With some of the most talented minds in the business, we collectively move the sports industry forward


Using Sport to Make a Difference

We want to positively contribute to the world around us, using sport as a catalyst for social change

Based in the UK and Germany, Brandwave is an award winning, full-service marketing agency specialising in the sports market. Delivering on a global scale with some of the most successful brands in the industry, our work is driven by our genuine passion for sport and the outdoors. Inspired by our shared interests, we work closely with our clients to create effective and unforgettable campaigns, which can be seen all over the world.

Pertex Website Design

Salomon Sunset Series

Northwave – Extreme RR Campaign

Les Mills: B2B Strategic Partnership


Blast from my Past – The Resurgence of Retro Sports Brands

Senior Designer Al Lecomte looks at how retro sports brands have had a resurgence in the limelight including the leap onto the catwalks of Paris, Milan and London. To some,...
2017EventsSporting Events

Sky Sports Mix It Up

The team member who's always sneaking sports on to his computer screen, Brandwave Creative Daniel "Tommo" Tomlinson knows a little bit about watching live sports. In this blog he discusses...
2017Brand TestFitnessHealthy LivingLifestyle

Brandwave Brand Test: Lifeventure

Brandwave's Account Director Natasha puts Lifeventure’s Packable Backpack to the test on Scotland’s West Highland Way. This year, I decided to take on the 94 mile, long distance walk that...
What They’re Saying

“We were really impressed & charmed by the professionalism and expertise of the Brandwave team.”

Lieve Vanden BergheSenior Vice-President International Marketing - DJO Global

“We found working with Brandwave truly refreshing. Their creativity and knowledge in the sports market really complemented the overall final product.”

Christine KennyCreative Producer at RFE International

“The Brandwave approach showed that as well as being full of energy, great ideas and passion, they also understood strategic marketing. This campaign has genuinely been a highlight of my marketing career and I can’t thank you all enough for your amazing work and help with it. Brandwave, you’ve been incredible!”

Jonathan Griffiths Precor UK Marketing Manager

“Only seven words -
On time.
On budget.
Highly professional.

Patrick StehleBMW - Brand Communication and Customer Relations

“Working with Brandwave has been a delight. Finding an agency that takes the time to understand the client and their long term objectives meant we were all singing from the same hymn sheet from the get go. From the second we started working with Brandwave, the processes were clear and well managed right through until completion.”

John Spickernell Westbeach Marketing Manager

“Fully embracing our seasonal brand story telling objectives, Brandwave created a perfectly customised solution merging innovation, simplicity and user engagement to deliver a strong experience.”

Eric Pansier | Marketing Director EMEA | The North Face

“Brandwave really understood the brief; they offered amazing insight and creativity and delivered great assets that have been received incredibly well across the brand.”

Jo Scott | Global Marketing Manager | Berghaus

“We were really impressed with the creative Brandwave produced for us. We have used this campaign internally to demonstrate best practice for launching future global campaigns across multiple media platforms.”

Cat Sinton | Brand Communications Manager | adidas

“I’ve really enjoyed working with the Brandwave team on the Hydrofreak campaign. I found them to be very professional, thorough and on brief! Thanks again for the great work. ”

Michael Heath | Global Marketing Manager | O’Neill

“‘Brandwave were awarded the job of producing 5 technical films raising the awareness of stability issues within the commercial fishing fleet. The attention to detail both from taking on board the detail in the brief to the production of the end product was standout.’”

Nick Fecher | Community Safety Product Manager | RNLI

“We were so happy with the ‘Made for Each Other’ campaign that we decided to roll it out across all Shimano product categories. Brandwave more than hit the brief on this one!”

Martin Ilg | European Marketing Coordinator | Shimano

“The brandwave team have a unique way of bringing abstract ideas to life with energy and vibrancy.”

Terri Clarke | Marketing Brand Manager | Clipper Round the World Yacht Race

“Superb from start to finish. Brandwave have always kept me in the loop with this project and that’s exactly what I needed.”

Tord Nilson | Sports Marketing Manager | Salomon